Spice up Mother’s Day with an Indian cookery class gift voucher from the founder of Anila’s Authentic Sauces

If your mum loves Indian food, why not treat her to a cookery class gift voucher.

Award-winning Anila Vaghela, the founder of Anila’s Authentic Sauces, runs small and friendly cookery lessons at her home in Surrey. During the step-by-step sessions, she shares the secrets of successful vegetarian curries and shows how to prepare Indian starters, desserts and other delights.

Lessons include three-hour taster sessions, four-hour Indian starter classes, six-hour vegetarian thali classes and a four-hour Indian desserts and starters session…with prices from £50.

And there’s currently a special offer on bookings made or gift vouchers bought before May 31st 2013 (Use FRIEND10 promotional code on checkout to receive 10% off your first cookery class).

“I love showing Indian food fans the best ways of using various herbs and spices to create authentic Indian dishes,” said Anila, who is an expert in Indian cuisine and is celebrating 21 years in the business, having sold her first curry sauce at a fair in Surrey in 1992.

Anila’s Authentic Sauces has grown since then and now has a range of eight concentrated curry sauces, which are free from artificial colours, additives and preservatives, are sugar, dairy and gluten free, contain no onion or garlic, and are suitable for vegetarians and vegans.

The firm also produces a wide range of chutneys, pickles and dips which are made with single fruits and vegetables, and natural ingredients.

Anila’s supplies hundreds of outlets that include speciality food halls, garden centres, delis, farm shops, gift shops and also health stores. The firm also sells direct to the public at farmers’ markets and at food shows and festivals as well as online via www.anilassauces.com

Products are on sale at places like Harrods, Selfridges, John Lewis Oxford Street and Bluewater, Chatsworth Farm Shop, and the Wholefoods chain of stores across the UK from Glasgow to Richmond in Surrey.

Visit www.anilassauces.com for more information about gift vouchers and the cookery classes, which are held in Walton-on-Thames, Surrey.

Anila’s has won 12 Great Taste Awards, including two *** Gold Awards in 2007 for its curry sauces.

Awards include:

One star Gold Award 2012 – Hot Mango Pickle

Two Star Gold Award 2010 – Goan Green Curry Sauce

Three Star Gold Award 2007 - Spicy Mild Curry Sauce

Three Star Gold Award 2007 - Spicy Korma Curry Sauce

Reserve - Best Speciality from the South East 2007 - Spicy Mild Curry Sauce

Silver Award 2006 - Goan Green Curry Sauce

Gold Award 2005 - Chilli Chutney

Gold Award 2005 - Tindori Pickle Best Speciality from the South East 2005 Award for the Tindori Pickle

Anila’s Goan Green Curry Sauce was a winner at the FreeFrom Food Awards 2012. It was also named Best Vegan Product 2011 in the Veggie Awards run by Cook Vegetarian! magazine. Anila’s Spicy Korma Curry Sauce scooped a FreeFrom Food Award in 2009.

Issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

Anila’s Authentic Sauces gains Selfridges listing

Premium curry sauce producer Anila’s Authentic Sauces has won a listing in the food hall at Selfridges.

The London store is taking six curry sauces, four pickles and three chutneys from the Anila’s range.

Anila Vaghela, who runs Anila’s Authentic Sauces and is celebrating 20 years in the business during 2012, is taking part in sampling sessions at Selfridges on September 6th and 12th as a Great Taste Award winner.

She said: “I am very pleased that Anila’s Authentic Sauces has gained a place on the shelves at Selfridges with a selection of products – giving our loyal customers another place to buy from.”

Since 2005, Anila’s has won Great Taste Awards for a number of products, including its Goan Green Curry Sauce, the Spicy Mild Curry Sauce and the Spicy Korma Curry Sauce.

Most recently the firm’s Hot Mango Pickle struck gold in the 2012 Great Taste Awards by winning a gold star rating.

Regarded as the ‘Oscars’ of the fine food industry, it was the 12th Great Taste Award won by Anila’s Authentic Sauces, which is based in Walton, Surrey, with a production unit in Hounslow.

The news about Selfridges comes as Anila’s Fruity Mild Curry Sauce was short-listed in Cook Vegetarian magazine’s Veggie Awards.

Anila’s produces eight concentrated curry sauces, which are free from artificial colours, additives and preservatives, are sugar, dairy and gluten free, contain no onion or garlic, and are suitable for vegetarians and vegans.

The firm also produces a wide range of chutneys, pickles and dips which are made with single fruits and vegetables, and natural ingredients.

This year Anila’s launched a new Spicy Indian Salsa to mark 20 years since Anila sold her first curry sauce at a local fair in Surrey.

Anila’s Authentic Sauces supplies hundreds of outlets that include speciality food halls, garden centres, delis, farm shops, gift shops and also health stores.

The firm also sells direct to the public at farmers’ markets and at food shows and festivals as well as online via www.anilassauces.com

Products are on sale at places like Harrods, Selfridges, John Lewis Oxford Street and Bluewater, Chatsworth Farm Shop, and Booths in Penrith and Manchester.

Visit www.anilassauces.com for more information.

Issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

Notcutts order for Anila's Authentic Sauces

Premium curry sauce producer Anila’s Authentic Sauces has won an order to directly supply 13 stores in the Notcutts garden centre group.

The outlets are each taking a selection of 13 curry sauces, chutneys and pickles.

Anila Vaghela, who runs Anila’s Authentic Sauces, said: “We are very pleased to be directly supplying Notcutts with our award-winning products to add to the ranges in their food halls. It means our customers have more places from which to buy their favourite curry sauces, chutneys and pickles.”

Anila, who is this year celebrating 20 years in the business after selling her first jar of homemade curry sauce at a fair in Weybridge, Surrey, in March 1992, produces eight varieties of curry sauce and 16 types of a mix of pickles, chutneys and dips. The firm supplies hundreds of outlets that include garden centres, delis, farm shops, gift shops and also health stores. It also sells direct to the public at farmers’ markets and at food shows and festivals as well as online via www.anilassauces.com

Anila’s Authentic Sauces is supplying to Notcutts branches in Bagshot, Cheshire, Pontefract, Nottingham, Worksop, Norwich, Cambridge, Manchester, Maidstone, Staines, Oxford, St Albans and Peterborough.

Anila’s sauces are based on a traditional family recipe, made from the freshest ingredients in small batches. They are free from artificial colours, additives and preservatives, and are sugar, dairy and gluten free, and contain no onion or garlic. Using 23 different spices, the sauces have a homemade quality just like “Mum makes”.

Based in Walton-on-Thames, with a unit in Hounslow, Anila’s Authentic Sauces has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

In 2009 Anila’s Spicy Korma Curry Sauce scooped a “Free From” Food Award.

Visit www.anilassauces.com for more information and booking.

Issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

Anila's Authentic Sauces secures new distributors for its curry sauces and accompaniments

Award-winning premium curry sauces and accompaniments producer Anila’s Authentic Sauces has secured a new distributor in the shape of Queenswood Natural Foods.

It comes just a few weeks after Anila’s also began distributing its products through Cotswold-based wholesaler The Gorgeous Food Company, which specialises in gourmet and speciality products.

Queenswood Natural Foods, based in Somerset, operates throughout the South, South East, and South West of England, as well as the Midlands and South Wales, delivering to the natural, organic and fine food trade.

Both companies are taking the majority of Anila’s range, which includes eight curry sauces and 16 chutneys, pickles and dips.

“I am very pleased that Queenswood Natural Foods and The Gorgeous Food Company are now distributing our products, which hopefully will make it easier for independent shops, fine food outlets, garden centres and health food stores to take them on their shelves,” said Anila Vaghela, who founded Anila’s Authentic Sauces in 1997.

“Our sauces are premium products that contain only natural ingredients, and are free from dairy, gluten, added sugar, onion and garlic. They are also suitable for vegans and vegetarians, so they are perfect for a wide range of customers, and for the outlets that both distributors supply to.”

Anila’s products have recently unveiled new labels to reflect the distinct characteristics of the range and to promote the concentrated nature of the superb Indian curry sauces – adding water doubles the quantity of curry sauce. Behind the labels are guides to making the perfect authentic meal using the ingredients of choice, along with serving suggestions and contact details for even more great recipe ideas.

The curry sauces, chutneys, pickles and dips are also being packaged in chic new jars.

Anila’s has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

In 2009 Anila’s Spicy Korma Curry Sauce scooped a “Free From” Food Award.

Anila’s Authentic Sauces is based in Walton-on-Thames, Surrey, with a unit in Hounslow, and is run by Anila and her husband Dan.

Anila’s products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at around 20 farmers’ markets across Surrey, Berkshire, and Buckinghamshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Ripley, Reading, Beaconsfield and Farnham, and online via www.anilassauces.com

Issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

Anila’s Authentic Sauces on sale in ‘garden centre of the year’

Award-winning premium curry sauces and accompaniments from Anila’s Authentic Sauces are now on sale at Bents Garden & Home, Cheshire – four times holder of the best destination garden centre in the UK.

The outlet is the first stockist of Anila’s range in the area.

Around 18 products made by Anila’s Authentic Sauces are now on sale in the food hall at the garden centre in Glazebury, near Warrington, which was named the Garden Centre Association Destination Garden Centre of the Year in 2011 for the third year running.

“We recently had a very successful tasting session at Bents Garden & Home – their customers loved our range of curry sauces, chutneys and pickles – and so I am delighted that the luxury food hall has become our first garden centre stockist in Cheshire,” said Anila Vaghela, who founded Anila’s Authentic Sauces in 1997.

“Our sauces are premium products that contain only natural ingredients, and are free from dairy, gluten, added sugar, onion and garlic. They are also suitable for vegans and vegetarians, so they are perfect for a wide range of customers. We are sure they will go down very well with customers in the speciality food hall of Bents Garden & Home, which specialises in products from local, national and international suppliers with impeccable provenance.”

Established in 1937, Bents is a family run business that has grown from a small garden centre into a destination for quality, home, garden and leisure shopping. Its food hall is an emporium for food lovers.

Anila’s products, which sell through delis, farm shops, garden centres, health food stores and quality food retailers, have recently unveiled new labels to reflect the distinct characteristics of the range and to promote the concentrated nature of the superb Indian curry sauces – adding water doubles the quantity of curry sauce. Behind the labels are guides to making the perfect authentic meal using the ingredients of choice, along with serving suggestions and contact details for even more great recipe ideas.

The curry sauces, chutneys, pickles and dips are also being packaged in chic new jars.

Anila’s has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

In 2009 Anila’s Spicy Korma Curry Sauce scooped a “Free From” Food Award.

Anila’s Authentic Sauces is based in Walton-on-Thames, Surrey, with a unit in Hounslow, and is run by Anila and her husband Dan.

Anila’s products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at around 20 farmers’ markets across Surrey, Berkshire, and Buckinghamshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Ripley, Reading, Beaconsfield and Farnham, and online via www.anilassauces.com


Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

Anila's Authentic Sauces gains first Scottish distributor

Award-winning premium curry sauce and accompaniments producer Anila’s Authentic Sauces has gained its first dedicated Scottish distributor, who has almost immediately begun supplying to six independent retailers.

The move will help Anila’s to expand its retail stockists north of the border, and comes as the firm launches its stylish new branding with peel and reveal labelling that will inspire customers to create fantastic dishes of their own.

Anila’s products, which sell through delis, farm shops, health food stores and quality food retailers, recently unveiled new labels to reflect the distinct characteristics of the range.

The labels highlight the concentrated nature of the superb Indian curry sauces – adding water doubles the quantity of curry sauce. The labels also emphasize the authentic great taste …and that the sauces contain only natural ingredients, are free from dairy, gluten, added sugar, onion and garlic, and are suitable for vegans and vegetarians.

And behind the new-look label on each jar is a guide to making the perfect authentic meal using the ingredients of choice along with serving suggestions and contact details for even more great recipe ideas.
The curry sauces, chutneys, pickles and dips are also being packaged in chic new jars.

“We are very pleased to have our first dedicated Scottish distributor,” said Anila Vaghela, who founded Anila’s Authentic Sauces in 1997. “This will make it easier for our existing Scottish stockists, and should hopefully help us to increase the number of retailers who would like to have our curry sauces, chutneys, pickles and dips on their shelves.”

Wholesale supplier Blue Mountain Scotland, run by Raymond Wilson, will be working with Anila’s Authentic Sauces to provide a distribution service covering most of Scotland.

“Raymond came to London to visit our manufacturing unit, as he is very hands on and wanted to see how our fantastic products are made. The ethos of Raymond's business is that people buy from people and customer satisfaction is number one priority,” added Anila.

Raymond said: “I have been looking for some time for a product that I could add to my portfolio, and felt that Anila's range was just perfect. I am delighted with how well it is being received in Scotland.”

Anila’s produces eight premium concentrated curry sauces, covering most regional tastes of India, handmade in small batches, as well as a range of 16 chutneys, pickles and dips made with single fruits and vegetables. The chutneys and pickles, which are also made using natural ingredients, are delicious accompaniments to curries and cheese, and perfect in sandwiches and marinades.

The firm has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

In 2009 Anila’s Spicy Korma Curry Sauce scooped a “Free From” Food Award.
Dairy-free, gluten-free and with no added sugar, the curry sauces are suitable for vegetarians and vegans. They also don’t contain onion or garlic, which make them ideal for families with differing dietary requirements.

Anila’s Authentic Sauces is based in Walton-on-Thames, Surrey, with a unit in Hounslow, and is run by Anila and her husband Dan.

Anila’s products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at around 20 farmers’ markets across Surrey, Berkshire, and Buckinghamshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Ripley, Reading, Beaconsfield and Farnham, and online via www.anilassauces.com


Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

Stylish new look for award-winning Anila's Authentic Sauces

Premium curry sauce and accompaniments producer Anila’s Authentic Sauces has unveiled a stylish new branding with peel and reveal labelling that will inspire customers to create fantastic dishes of their own.

The award-winning producer, which sells through delis, farm shops, health food stores and quality food retailers across the UK, has designed new labels to reflect the distinct characteristics of the range.

The labels highlight the concentrated nature of the superb Indian curry sauces – adding water doubles the quantity of curry sauce. The labels also emphasize the authentic great taste …and that the sauces contain only natural ingredients, are free from dairy, gluten, added sugar, onion and garlic, and are suitable for vegans and vegetarians.

And behind the new-look label on each jar is a guide to making the perfect authentic meal using the ingredients of your choice along with serving suggestions and contact details for even more great recipe ideas.

The curry sauces, chutneys, pickles and dips are also being packaged in chic new jars.

“The new labels give a clear message that the products created by Anila’s Authentic Sauces are speciality products, while at the same time highlighting the concentrated nature of the curry sauces,” explained Anila Vaghela, who founded Anila’s Authentic Sauces in 1997.

“What we provide are concentrated curry sauces that consumers use as a base to make a great-tasting, authentic home-made curry, as well as a range of fine, authentic pickles, chutneys and dips. We believe our new look accurately captures the sophistication of our award-winning range.

“The peel and reveal labels are a great way for customers to get even more from our authentic sauces, chutneys and pickles.”

Anila’s produces eight premium concentrated curry sauces, covering most regional tastes of India, handmade in small batches, as well as a range of 16 chutneys, pickles and dips made with single fruits and vegetables. The chutneys and pickles, which are also made using natural ingredients, are delicious accompaniments to curries and cheese, and perfect in sandwiches and marinades.

The firm has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

In 2009 Anila’s Spicy Korma Curry Sauce scooped a “Free From” Food Award.
Dairy-free, gluten-free and with no added sugar, the curry sauces are suitable for vegetarians and vegans. They also don’t contain onion or garlic, which make them ideal for families with differing dietary requirements.

Anila’s Authentic Sauces is based in Walton-on-Thames with a unit in Hounslow, and is run by Anila and her husband Dan.

Anila’s products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at around 20 farmers’ markets across Surrey, Berkshire, and Buckinghamshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Ripley, Reading, Beaconsfield and Farnham, and online via www.anilassauces.com

Anila’s will be at the following events over the next few months:
The East of England Food Festival, 16-17 April, Knebworth House, Knebworth
Badminton Horse Trials, 21-25 April, Badminton, Gloucestershire
The Grow Your Own Show, 1-2 May, Loseley Park, Guildford
Food & Farming Fair, 1-2 May, Singleton, West Sussex.
Malvern Spring Fair, 12-15 May, Malvern, Worcestershire
Surrey County Show, 30 May, Guildford, Surrey
The Petersfield Food Festival, 4-5 June, Petersfield Town Centre, Hampshire
The Garden Show, 10-12 June, Stansted Park, Rowlands Castle, Hampshire
BBC Good Food Summer Show, 15-19 June, Birmingham NEC
The Great Yorkshire Show, 12-14 July, Yorkshire Showground, Harrogate
The Holkham Country Fair, 16-17 July, Holkham Hall, Norfolk

Recent customer comments about Anila’s range include:
“Your Hot Methi Curry was amazing!”
“I am in raptures of pleasure, your sauce is a triumph, I cannot praise it enough. The word exquisite does not do it justice.”
“Anila's Goan Green Curry Sauce tastes amazing, as good if not better than much of the food I ate whilst travelling in India a few years ago.”

The recommended retail price of Anila’s Curry Sauces is from £4, with the pickles, chutneys and dips from £3.30.

www.anilassauces.com

Nottingham PR consultant Perfect 10 PR www.perfect10pr.co.uk

Anila’s new look range to be exhibited at the Spring Fair International, NEC, Birmingham

Premium curry sauce and accompaniments producer Anila’s Authentic Sauces will be showcasing its stylish new branding at the Spring Fair International at the NEC Birmingham from 6-10 February.

The award-winning producer, which supplies to delis, farm shops, health food stores and quality food retailers across the UK, has designed new labels that reflect the distinct characteristics of the range.

The curry sauces, chutneys, pickles and dips are also being packaged in chic new jars to further enhance the image of the brand, which has won a string of awards for its products.

“The new labels give a clear message that the products created by Anila’s Authentic Sauces are speciality products, while at the same time highlighting the concentrated nature of the curry sauces,” explained Anila Vaghela, who founded Anila’s Authentic Sauces in 1997.

“What we provide are concentrated curry sauces that consumers use as a base to make a great-tasting, authentic home-made curry, as well as a range of fine, authentic pickles, chutneys and dips. We believe our new labels and jars will help us to stand out on the shelves, and really make a statement about the quality of Anila’s products.”

Anila’s produces eight premium concentrated curry sauces, handmade in small batches, as well as a range of 16 chutneys, pickles and dips made with single fruits and vegetables.

The firm has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

In 2009 Anila’s Spicy Korma Curry Sauce scooped a Free From Food Award.

Dairy free, gluten free and with no added sugar, the curry sauces are suitable for vegetarians and vegans. They also don’t contain onion or garlic, which make them ideal for families with differing dietary requirements.

The new labels and jars are being showcased at Spring Fair International - the UK’s largest home and gift trade show. Visit Anila’s Authentic Sauces at stand 20B46B.

Anila’s Authentic Sauces is based in Walton-on-Thames with a unit in Hounslow, and is run by Anila and her husband Dan.

Anila’s products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at around 20 farmers’ markets across Surrey, Berkshire, and Buckinghamshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Ripley, Reading, Beaconsfield and Farnham, and online via http://www.anilassauces.com/

Recent customer comments include:

“Your Hot Methi Curry was amazing!”

“I am in raptures of pleasure, your sauce is a triumph, I cannot praise it enough. The word exquisite does not do it justice.”

“Anila's Goan Green Curry Sauce tastes amazing, as good if not better than much of the food I ate whilst travelling in India a few years ago.”

http://www.anilassauces.com/

Nottingham PR consultancy Perfect 10 PR
http://www.perfect10pr.co.uk/

Stylish new look for award-winning Anila's Authentic Sauces

Premium curry sauce and accompaniments producer Anila’s Authentic Sauces is unveiling a stylish new branding at the Farm & More Trade Show on January 26th 2011.

The award-winning producer, which supplies to delis, farm shops, health food stores and quality food retailers across the UK, has designed new labels that reflect the distinct characteristics of the range.

The curry sauces, chutneys, pickles and dips are also being packaged in chic new jars to further enhance the image of the brand, which has won a string of awards for its products.

“The new labels give a clear message that the products created by Anila’s Authentic Sauces are speciality products, while at the same time highlighting the concentrated nature of the curry sauces,” explained Anila Vaghela, who founded Anila’s Authentic Sauces in 1997.

“What we provide are concentrated curry sauces that consumers use as a base to make a great-tasting, authentic home-made curry, as well as a range of fine, authentic pickles, chutneys and dips. We believe our new labels and jars will help us to stand out on the shelves, and really make a statement about the quality of Anila’s products.”

Anila’s produces eight premium concentrated curry sauces, handmade in small batches, as well as a range of 16 chutneys, pickles and dips made with single fruits and vegetables.

The firm has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

In 2009 Anila’s Spicy Korma Curry Sauce scooped a Free From Food Award.

Dairy free, gluten free and with no added sugar, the curry sauces are suitable for vegetarians and vegans. They also don’t contain onion or garlic, which make them ideal for families with differing dietary requirements.

The new labels and jars are being unveiled for the first time at the Farm & More Trade Show - the farm retail exhibition being staged at Bournemouth International Centre on January 26th by FARMA, the national association of farm retailers and farmers' markets, and Lloyds Europa; Experts in Local Foods.

Anila’s Authentic Sauces is based in Walton-on-Thames with a unit in Hounslow, and is run by Anila and her husband Dan.

Anila’s products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at around 20 farmers’ markets across Surrey, Berkshire, and Buckinghamshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Ripley, Reading, Beaconsfield and Farnham, and online via www.anilassauces.com

Recent customer comments include:

“Your Hot Methi Curry was amazing!”

“I am in raptures of pleasure, your sauce is a triumph, I cannot praise it enough. The word exquisite does not do it justice.”

“Anila's Goan Green Curry Sauce tastes amazing, as good if not better than much of the food I ate whilst travelling in India a few years ago.”

http://www.anilassauces.com/

http://www.perfect10pr.co.uk/

Anila’s Authentic Sauces on the road in the run up to Christmas

Anila’s Authentic Sauces will be staging stalls at a range of popular events over the coming weeks…giving customers the chance to stock up on products or buy Christmas gifts for their friends and family.

The premium curry sauce and accompaniments producer will be at the Grand Designs Live show at the NEC, Birmingham, from October 8th to 10th and at the Taste of Autumn Show at Wisley Gardens, Surrey, from October 21st to 24th.

Anila’s will also be at the Spirit of Christmas Show from November 3rd to 7th at Olympia, London, and at the Country Living Christmas Fair at the Design Centre, Islington, from November 10th to 14th.

The award-winning producer will round off November with five days at the BBC Good Food Show at the NEC, Birmingham, from November 24th to 28th.

“It’s the perfect opportunity for customers to come along and buy from us directly, or to make a start on their Christmas shopping by buying our delicious curry sauces and accompaniments as gifts for any curry lovers they know,” says Anila Vaghela, who founded the family-run business of Anila’s Authentic Sauces in 1997.

Anila’s has a range of eight curry sauces, based on traditional Indian recipes. They have won 11 Great Taste Awards, and last year Anila’s Spicy Korma Curry Sauce scooped a Free From Food Award.

Suitable for vegetarians and vegans, as well as being sugar-free, gluten-free and dairy-free, they also don’t contain onions or garlic, so are perfect for those with intolerances or allergies.

The firm’s distinctive and delicious range of 16 different mouth-watering ‘handmade’ chutneys, pickles and dips are made with single fruits and vegetables, and team up perfectly with a variety of dishes, snacks, meats and cheeses.

Based in Walton-on-Thames, Surrey, Anila’s also has a unit in West London.

Anila’s products are available from http://www.anilassauces.com/ or at the 28 farmers’ markets across the south listed on the website, as well as in John Lewis Oxford Street and John Lewis Bluewater. They are also sold in top quality gourmet stores, such as Harrods, plus hundreds of other outlets, including Wholefoods, Planet Organic, delis, health food stores, garden centres and gift shops.

For more information visit http://www.anilassauces.com/

http://www.perfect10pr.co.uk/

Anila’s Authentic Sauces on the road in the run up to Christmas

Anila’s Authentic Sauces will be staging stalls at a range of popular events over the coming weeks…giving customers the chance to stock up on products or buy Christmas gifts for their loved ones.

The premium curry sauce and accompaniments producer will be at the Grand Designs Live show at the NEC, Birmingham, from October 8th to 10th and at the Taste of Autumn Show at Wisley Gardens, Surrey, from October 21st to 24th.

Anila’s will also be at the Spirit of Christmas Show from November 3rd to 7th at Olympia, London, and at the Country Living Christmas Fair at the Design Centre, Islington, from November 10th to 14th.

The award-winning producer will round off November with five days at the BBC Good Food Show at the NEC, Birmingham, from November 24th to 28th.

“It’s the perfect opportunity for customers to come along and buy from us directly, or to make a start on their Christmas shopping by buying our delicious curry sauces and accompaniments as gifts for any curry lovers they know,” says Anila Vaghela, who founded the family-run business of Anila’s Authentic Sauces in 1997.

Anila’s has a range of eight curry sauces, based on traditional Indian recipes. They have won 11 Great Taste Awards, and last year Anila’s Spicy Korma Curry Sauce scooped a Free From Food Award.

Suitable for vegetarians and vegans, as well as being sugar-free, gluten-free and dairy-free, they also don’t contain onions or garlic, so are perfect for those with intolerances or allergies.

The firm’s distinctive and delicious range of 16 different mouth-watering ‘handmade’ chutneys, pickles and dips are made with single fruits and vegetables, and team up perfectly with a variety of dishes, snacks, meats and cheeses.

Based in Walton-on-Thames, Surrey, Anila’s also has a unit in West London.

Anila’s products are available from www.anilassauces.com or at the 28 farmers’ markets across the south listed on the website, as well as in John Lewis Oxford Street and John Lewis Bluewater. They are also sold in top quality gourmet stores, such as Harrods, plus hundreds of other outlets, including Wholefoods, Planet Organic, delis, health food stores, garden centres and gift shops.

For more information visit http://www.anilassauces.com/

http://www.perfect10pr.co.uk/

Anila's Authentic Sauces gains first distribution order to Switzerland

Anila’s Authentic Sauces will be warming up meals in snowy Switzerland after the firm received its first export order from the country.

Earlier this year the award-winning curry sauce and accompaniments producer won an export order to Germany after exhibiting at the world’s most important food and drink sector trade fair, Anuga.

Anila’s travelled with UK Trade & Investment to exhibit as part of the British Pavilion at Anuga in Cologne in October 2009.

Now the company run by Anila Vaghela has secured a second order as a result of contacts made at the trade fair and has started exporting to Switzerland for the first time.

A Swiss distributor has ordered more than 1,100 jars of curry sauces, chutneys and pickles from the firm, which is based in Walton-on-Thames with a unit in Hounslow, and is run by Anila and her husband Dan.

“This is great news for Anila’s Authentic Sauces,” said Anila Vaghela. “Exhibiting at Anuga marked the start of our push into exporting to Continental Europe, and I am delighted that this is now bearing fruit for us.”

The distributor has taken the whole of Anila’s range, which features eight premium curry sauces, handmade in small batches, and 16 chutneys, pickles and dips made with single fruits and vegetables.

Anila’s now exports to Germany, Ireland, Dubai and Switzerland, and hopes to continue expanding to other countries.

The news of the Switzerland order comes as Anila’s celebrates scooping a two ** Gold Great Taste Award for its popular Goan Green Curry Sauce.

The accolade marked the 11th Great Taste Award presented to Anila’s range of premium curry sauces, chutneys, pickles and dips by The Guild of Fine Food.

To win such a high rating, up to 20 judges unanimously agreed that the Goan Green Curry Sauce had achieved ‘absolute perfection’.

“The Goan Green Curry Sauce is one of our most popular sauces, and we are thoroughly delighted that the judges of the Great Taste Awards 2010 agree that it’s something very special,” said Anila, who founded Anila’s Authentic Sauces in 1997.

The Great Taste Awards are the national benchmark in speciality food and drink, and have been running since 1993.

Made with mint, coriander, spinach and coconut, Anila’s Goan Green Curry Sauce is sold in a range of speciality retailers, delis and farm shops.

Anila’s cooking has always been popular with friends and family, and in the early 1990s she began selling jars of curry sauce on a very small scale in her local community in Walton-on-Thames, Surrey. She sold all 80 jars at her first fair at Weybridge in 1992. Phone calls from very satisfied customers followed, and Anila began fulfilling small orders.

In 1997 she was made redundant from a job as a PA and decided to seize the opportunity to form her own company to develop Anila’s Authentic Sauces.

She carried out extensive research, took expert business advice, and felt there was a gap in the market for high-quality, premium curry sauces. She soon gained a listing in the food hall of her local department store, and before long Anila’s curry sauces were on the shelves of a range of health stores, delicatessens and independent specialist shops.

Anila outgrew her kitchen at home and moved to a catering kitchen in Surbiton in 2002. A year later the business needed larger premises once more, and Anila’s re-located to a 1400 sq ft unit in Hounslow. In 2006, husband Dan also joined the team.

Anila’s products are now sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at 28 farmers’ markets across Surrey, Berkshire, Buckinghamshire and Hertfordshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Cobham, Beaconsfield and Farnham, and online via http://www.anilassauces.com/

Anila’s starts exporting to Germany

Award-winning curry sauce and accompaniments producer Anila’s has gained its first export order to Germany.

Three of the firm’s chutneys have been snapped up by a quality retailer, with a further ten of Anila’s products due to become available to the German market shortly.

The contract comes after the firm exhibited for the first time at the world’s most important food and drink sector trade fair at Anuga in Germany in October, which marked a push by Anila’s onto the global stage.

“I am delighted that we have secured a first order for Anila’s in Germany,” said Anila Vaghela, who founded the family-run business in 1997. “We have been looking at exports for the past five years, and already have outlets in Ireland and Dubai, but we have been keen to move onto the Continent. This order in Germany represents what I hope will be the first of a number.”

The firm, which is based in Walton-on-Thames with a unit in Hounslow, also has interest in its products from France and Switzerland, added Anila.

“Exhibiting at Anuga was a great opportunity for us to showcase Anila’s curry sauces and accompaniments to the world,” she said. “I believe there is huge potential for export. We are very pleased to now be on sale in Germany, which is another step forward as we build our export portfolio.”

A pallet containing jars of Sweet Mango Chutney, Chilli Chutney and Tamarind and Date Chutney has now left the UK bound for a German online retailer – a Lakeland-style outlet which sells gourmet products and kitchen equipment.

The German distributor handling Anila’s products is also taking an order of seven of Anila’s curry sauces – Fruity Mild, Goan Green, Mild Korma, Spicy Korma, Spicy Mild, Spicy Medium and Hot Methi – as well as Anila’s Aubergine Pickle, Sweet Mango Pickle and Tindori Pickle.

Labels have been translated into German to cater for the export market.

Anila’s range features eight varieties of authentic curry sauces and 16 varieties of pickles, chutneys and dips. Anila’s sauces are based on traditional Indian recipes, and are gluten-free and dairy-free. Suitable for vegetarians and vegans, they are also free from onions and garlic, which suits people who are intolerant to alliums.

Anila’s sauces have won ten Great Taste Awards, and last year her Spicy Korma Curry Sauce scooped a Free From Food Award.

Anila’s distinctive and delicious range of mouth-watering ‘handmade’ chutneys, pickles and dips are made with single fruits and vegetables, and team up perfectly with a variety of dishes, snacks and cheeses.

Her products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods and Selfridges, plus hundreds of other outlets that include Wholefoods, Planet Organic, delis, health food stores, garden centres and gift shops. Anila’s also sells direct to the public at 28 farmers’ markets across Surrey, Berkshire, Buckinghamshire and Hertfordshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Cobham, Beaconsfield and Farnham, and online via www.anilassauces.com

Anila’s travelled with UK Trade & Investment to exhibit as part of the British Pavilion at Anuga in Cologne in October 2009.

Anila's makes its debut at FARMA trade show

Anila’s Authentic Sauces will be making its debut at the National Farmers’ Retail and Markets Association trade show in January 2010.

The Surrey-based firm run by Anila Vaghela is exhibiting at the FARMA show for the first time, which this year takes place at Telford International Centre on January 27th 2010.

“I have supplied farm shops and independent stores for many years, and traded at farmers’ markets for more than a decade, and I feel this is the perfect opportunity to introduce Anila’s curry sauces and accompaniments to a wider trade audience,” said Anila, who is based in Walton-on-Thames and has a unit in Hounslow.

“We believe that our products give farm shop customers the chance to re-create a quality dine-in experience to match that of restaurants with our range of award winning curry sauces. With pickles and chutneys which are ideal on the side of a curry or as an accompaniment with Indian snacks and side dishes, there will be something to tickle all tastebuds from our large range. The accompaniments are a delight with cheese and in sandwiches too.”

Anila’s, which was launched in 1997, produces a range of eight curry sauces, based on traditional Indian recipes. They have won ten Great Taste Awards, and in 2009 Anila’s Spicy Korma Curry Sauce scooped a Free From Food Award.

Anila’s curry sauces are suitable for vegetarians and vegans, as well as being sugar-free, gluten-free and dairy-free. They also don’t contain onions or garlic, and are perfect for anyone with specific allergies or intolerances.

The firm also produces 16 different mouth-watering ‘handmade’ chutneys, pickles and dips, made with single fruits and vegetables.

Anila regularly attends key consumer and trade shows as part of her sales and marketing activity. Her products are available at 28 farmers’ markets across the south, as well as in many stores such as John Lewis Oxford Street, John Lewis Bluewater, Harrods and Selfridges. They are also available from www.anilassauces.com

“The Farm & More Trade Show is part of a three-day event run by FARMA, which also includes a conference, awards dinner, and best-practice visits. I’m hoping it proves to be an excellent opportunity to meet potential new retail customer for Anila’s products,” said Anila.

The Farm & More Trade Show is the largest ever organised by FARMA, with more than 100 exhibitors.

For more information visit www.anilassauces.com

Christmas mix and match range from Anila's

Authentic curry sauce and accompaniment producer Anila’s has created a mix and match gift range for Christmas to suit all tastes.


Knowing that some people like their curries hot and spicy, while others prefer mild and fruity, Anila’s is giving gift buyers the opportunity to choose which three items they’d like to include in a Christmas gift bag.

Customers can opt for any three products from eight varieties of authentic curry sauce and 16 varieties of pickles, chutneys and dips, to create a beautifully presented gift pack that’s been personally chosen.

Each gift comes in a quality jute bag that contains pockets for three of Anila’s products, with prices ranging from £12 to £14.

“Providing customers with the opportunity to choose which three items they would like for the Christmas gift pack, means they can make the gift much more personalized and opt for the strength and spiciness of products that their friend or loved one will enjoy,” says Anila Vaghela, who founded the family-run business in 1997.

Anila’s sauces are based on traditional Indian recipes, and are gluten-free, dairy-free and have no added sugar. Suitable for vegetarians and vegans, they are also free from onions and garlic, which suits people who are intolerant to alliums.

Anila’s sauces have won ten Great Taste Awards, and earlier this year her Spicy Korma Curry Sauce scooped a Free From Food Award.

Anila’s distinctive and delicious range of mouth-watering ‘handmade’ chutneys, pickles and dips are made with single fruits and vegetables, and team up perfectly with a variety of dishes, snacks and cheeses.

The gift packs are available now from www.anilassauces.com or at the 28 farmers’ markets across the south that Anila’s attends, as well as at a number of shows in the run-up to Christmas. Visit www.anilassauces.com for information about the shows, which include Ascot Racecourse Food Fair on October 10th, the Taste of Autumn Show at RHS Wisley from October 16th to 19th, Country Living Magazine Christmas Fair in Islington from November 11th to 15th, Spirit of Christmas Fair at Olympia, London, from November 4th to 8th, and Simply Christmas at Harrogate from November 27th to 29th.

Based in Walton-on-Thames, Surrey, Anila’s also has a unit in West London.

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Curry sauce producer Anila's celebrates ten years of Farmers' Markets

Anila’s is celebrating ten years of trading at Farmers’ Markets and selling her delicious curry sauces and accompaniments directly to the public.


Anila Vaghela, who founded the family-run business in 1997, took part in Surrey’s very first Farmers’ Market at Wallington, which celebrated its tenth birthday on Saturday September 12th.

Since then, she’s had a stall at every Farmers’ Market in Wallington – and has gone on to sell Anila’s award-winning products at many more, including Maidenhead Farmers’ Market which has also just celebrated its tenth anniversary.

Anila’s now has stalls at 28 Farmers’ Markets across Surrey, Berkshire, Buckinghamshire and Hertfordshire, including Byfleet, Guildford, Henley, Walton, Woking and Windsor.

“I’m a big fan of Farmers’ Markets,” said Anila, who lives in Walton-on-Thames. “We joined the very first Farmers’ Market in Surrey ten years ago, and joined many more as they were set up.

“When we started, we just sold curry sauces but our range has been shaped by our Farmers’ Market customers, who’d ask us to make accompaniments and new flavours. It’s down to them that I started making pickles and chutneys.

“Farmers’ Markets are the perfect places to sell Anila’s authentic sauces, chutneys, pickles and dips. We love to talk to our customers and gather their feedback. People who buy from Farmers’ Markets tend to have a genuine interest in good quality food and how it is produced, so our range fits in very well.”

Anila’s range now features eight varieties of authentic curry sauces and 16 varieties of pickles, chutneys and dips. Anila’s sauces are based on traditional Indian recipes, and are gluten-free and dairy-free. Suitable for vegetarians and vegans, they are also free from onions and garlic, which suits people who are intolerant to alliums.

Anila’s sauces have won ten Great Taste Awards, and earlier this year her Spicy Korma Curry Sauce scooped a Free From Food Award.

Anila’s distinctive and delicious range of mouth-watering ‘handmade’ chutneys, pickles and dips are made with single fruits and vegetables, and team up perfectly with a variety of dishes, snacks and cheeses.

As well as being available at Farmers’ Markets and online at www.anilassauces.com, Anila’s products were recently launched at John Lewis Oxford Street and John Lewis Bluewater. They are also sold in top quality gourmet stores, such as Harrods and Selfridges, plus hundreds of other outlets that include Wholefoods, Planet Organic, delis, health food stores, garden centres and gift shops.

Based in Walton-on-Thames, Surrey, Anila’s has a unit in West London.

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Anila's entire range goes on the world stage at Anuga in October

Award-winning Anila’s is making a push onto the global stage by exhibiting at the world’s most important food and drink sector trade fair, Anuga, in October.


The authentic curry sauce, pickles, chutneys and dips producer will be showcasing its entire range of 24 products at the event in Germany for the first time.

Anila’s will also be introducing slight changes to its branding and launching a new eight-page brochure.

Anila Vaghela, who founded the family-run business in 1997, believes there is huge potential for export for her products and hopes to double sales by building on the recent export orders to Dubai and Ireland that she has secured.

“There’s been a big demand for authentic, gourmet curry sauces and accompaniments in the UK for quite some time now, as the popularity of Indian food has increased, and I believe there’s an untapped market in Europe and beyond,” said Anila.

“I know that my products are taken abroad to friends and family when people travel from the UK. They’ve also gone down very well in Dubai and Ireland where I now export to. I’m hoping that the interest in premium, high-end curry sauces and accompaniments in Europe, America and the Middle East will continue, and that attending Anuga will give me the opportunity to promote my range to distributors and buyers and target these areas.

“I’m looking forward to presenting my products on the world stage, and exhibiting at Anuga for the first time.”

Anila’s range features eight varieties of authentic curry sauces and 16 varieties of pickles, chutneys and dips. Anila’s sauces are based on traditional Indian recipes, and are gluten-free and dairy-free. Suitable for vegetarians and vegans, they are also free from onions and garlic, which suits people who are intolerant to alliums.

Anila’s sauces have won ten Great Taste Awards, and earlier this year her Spicy Korma Curry Sauce scooped a Free From Food Award.

Anila’s distinctive and delicious range of mouth-watering ‘handmade’ chutneys, pickles and dips are made with single fruits and vegetables, and team up perfectly with a variety of dishes, snacks and cheeses.

Recent tweaks to Anila’s branding and labels, which will be unveiled at Anuga for the first time, highlight the USPs of the products, including the benefits to those who have intolerances to certain ingredients.

Anila bases her recipes on the dishes she creates for her family, and it’s more than a happy coincidence that her products are suitable for so many people with different intolerances and allergies.

“The ‘free from’ market is becoming an increasingly important side of the business,” said Anila. “Anila’s curry sauces aren’t specifically designed to be ‘free from’ foods – it’s just the way they are. However, it’s more than a happy coincidence, because it’s the way I like to cook and the sort of food I like to eat. One of the things that appeals to Anila’s customers with food allergies or intolerances is that they can eat sit down and share the same food as the rest of their families.

“My curry sauces also illustrate the fact that ‘free from’ foods don’t have to be bland or tasteless in any way. Anila’s Spicy Korma Curry Sauce won a three star gold Great Taste Award in 2007, and earlier this year was crowned the winner in the Free From Food Awards in the pies, flans, sausages and sauces category. It’s won a gourmet award and a ‘free from’ award, which says a lot.”

Anila’s, which recently launched its entire range at John Lewis Oxford Street and John Lewis Bluewater, are sold in top quality gourmet stores, such as Harrods and Selfridges, plus hundreds of other outlets that include Wholefoods, Planet Organic, delis, health food stores, garden centres and gift shops. Anila’s also sells direct to the public at 28 farmers’ markets and online via www.anilassauces.com

Based in Walton-on-Thames, Surrey, and with a unit in West London, Anila’s will be at Anuga in Cologne, Germany, from October 10th to 14th with UKTI in the British Pavilion.

See Anila’s at Anuga in hall number 10.2 (Fine Food). Block number is F058/G059.

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