Award-winning premium curry sauce and accompaniments producer Anila’s Authentic Sauces has gained its first dedicated Scottish distributor, who has almost immediately begun supplying to six independent retailers.
The move will help Anila’s to expand its retail stockists north of the border, and comes as the firm launches its stylish new branding with peel and reveal labelling that will inspire customers to create fantastic dishes of their own.
Anila’s products, which sell through delis, farm shops, health food stores and quality food retailers, recently unveiled new labels to reflect the distinct characteristics of the range.
The labels highlight the concentrated nature of the superb Indian curry sauces – adding water doubles the quantity of curry sauce. The labels also emphasize the authentic great taste …and that the sauces contain only natural ingredients, are free from dairy, gluten, added sugar, onion and garlic, and are suitable for vegans and vegetarians.
And behind the new-look label on each jar is a guide to making the perfect authentic meal using the ingredients of choice along with serving suggestions and contact details for even more great recipe ideas.
The curry sauces, chutneys, pickles and dips are also being packaged in chic new jars.
“We are very pleased to have our first dedicated Scottish distributor,” said Anila Vaghela, who founded Anila’s Authentic Sauces in 1997. “This will make it easier for our existing Scottish stockists, and should hopefully help us to increase the number of retailers who would like to have our curry sauces, chutneys, pickles and dips on their shelves.”
Wholesale supplier Blue Mountain Scotland, run by Raymond Wilson, will be working with Anila’s Authentic Sauces to provide a distribution service covering most of Scotland.
“Raymond came to London to visit our manufacturing unit, as he is very hands on and wanted to see how our fantastic products are made. The ethos of Raymond's business is that people buy from people and customer satisfaction is number one priority,” added Anila.
Raymond said: “I have been looking for some time for a product that I could add to my portfolio, and felt that Anila's range was just perfect. I am delighted with how well it is being received in Scotland.”
Anila’s produces eight premium concentrated curry sauces, covering most regional tastes of India, handmade in small batches, as well as a range of 16 chutneys, pickles and dips made with single fruits and vegetables. The chutneys and pickles, which are also made using natural ingredients, are delicious accompaniments to curries and cheese, and perfect in sandwiches and marinades.
The firm has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”
In 2009 Anila’s Spicy Korma Curry Sauce scooped a “Free From” Food Award.
Dairy-free, gluten-free and with no added sugar, the curry sauces are suitable for vegetarians and vegans. They also don’t contain onion or garlic, which make them ideal for families with differing dietary requirements.
Anila’s Authentic Sauces is based in Walton-on-Thames, Surrey, with a unit in Hounslow, and is run by Anila and her husband Dan.
Anila’s products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at around 20 farmers’ markets across Surrey, Berkshire, and Buckinghamshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Ripley, Reading, Beaconsfield and Farnham, and online via www.anilassauces.com
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