Tasty food demonstrations at new Loughborough English Food and Drink Festival

Eggs won’t come much bigger this Easter than the giant ostrich egg which will be fried up as part of a range of cookery demonstrations at Loughborough English Food and Drink Festival.

The egg will be the centrepiece of an alternative traditional English breakfast cooked up by Lincolnshire firm Oslinc at the new foodie event, which runs on Easter Monday in Loughborough’s Market Place.

The demonstration will be one of a number given by artisan food and drink producers taking part in the event organised by East Midlands Fine Foods on behalf of Charnwood Borough Council.

Originally planned as a two-day event over the Easter weekend, but now a special one-day event on Easter Monday, April 25th the festival is expected to attract artisan and speciality food and drink producers from across the country.

“As it will be Easter, it’s appropriate to feature eggs in our cooking demonstrations, and they don’t come much bigger than ostrich eggs,” said East Midlands Fine Foods events co-ordinator Jo Taylor.

The event runs from 10am to 4pm on April 25, and is the first of four similar festivals being planned for Loughborough during 2011. Future events are scheduled for June 26th and 27th, August 28th and 29thand October 23rd and 24th.

“We’ve got several cooking demonstrations lined up for the event, so not only will visitors be able to buy some of the country’s best regional food, they will also be getting some great tips on how to cook it when they get home,” said Jo.

“We’re hoping to create a great family atmosphere on Easter Monday.”

In view of the fact that more traders than expected planned to spend Easter Sunday with their families and that virtually all shops in the Loughborough area will be closing on Easter Sunday, market organisers opted to condense the festival into a one-day event.

Mike Bird, Charnwood Borough Council’s markets and fairs manager, said: “Traders are delighted to be Trading on Easter Monday which should make the market an even bigger attraction with a friendly, fun, bustling atmosphere for families and shoppers to enjoy.”

East Midlands Fine Foods, which supports speciality food and drink producers across the region, has run the monthly two-day Regional and Speciality Food and Drink Market in Nottingham, in conjunction with Nottingham City Council, for four years and is delighted to be running similar events now in Loughborough.

Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk