Overseas distributors and production partners sought by ‘water-into-beer’ developers Moonshine Drinks

A UK-based company which has developed an exciting new brew in a bag product that turns tap water into beers, ciders and wines is continuing its expansion plans by searching for overseas partners ahead of the launch of additional products in the range. 

Moonshine Drinks – an award-winning new and unique brew-at-home product with a worldwide patent – is revolutionising the market for creating drinks at home.   

Last Autumn the firm launched with a three-strong range of beers which are produced simply by adding water to the Moonshine bag to create quality, naturally brewed beer in around two weeks.

With growing UK sales and current interest in more than ten countries, a range of ciders and wines is planned for launch in Autumn 2014…. using the same ‘just add water’ technique.

Now Moonshine Drinks is looking for partners outside the UK to distribute the growing product range or even produce locally under licence in more distant markets. 

“As we prepare to launch into the next phase, this is a perfect time for overseas distributors to talk to Moonshine Drinks,” said Moonshine Drinks’ Richard Worrall. “We are now looking for retail or distribution partners who could generate sales outside the UK on a distribution or production licence basis.” 

The Moonshine beer bags are currently being sold in the UK through premium retailer Lakeland and via upmarket garden centres and stores, with about 300 outlets now stocking the product. The range includes: 

• Cheesemakers – a lighter, golden ale with a hoppy flavour
• Four Candles – a medium bitter, traditional malty British ale
• Dark Adder – a dark beer akin to a mild with a subtle liquorice flavour

All brew to about 4.2% ABV strength and are ready to drink around two weeks after the brewing process begins and last a further month. Each brew-at-home-system comes in a striking, space-saving tube, which contains a brewing bag with malt extract inside, a sachet of ‘Moondust’ (yeast/nutrients), a yellow brewing cap and instructions for use. 

The products pre-brew are inert, non-alcoholic (and therefore do not require a special licence to be sold) and have a year’s shelf life. Also suitable for vegetarians, they contain natural ingredients and are simple and fun to brew. The Moonshine beers produce 25 pints or about 14 litres of beer from just one bag and are the easiest way to produce craft beer at home. 

Two ciders (apple and perry/pear) and three wines (white Pinot Grigio, rosé Zinfandel and red Cabernet Sauvignon) are due to be launched in the Autumn to give a full range of drinks. 

The product, which was developed by Moonshine Drinks Ltd in conjunction with experts at The University of Nottingham and Nottingham Trent University, was awarded an innovation award from the Food and Drink iNet during its development. 

The Moonshine team works with one of the world’s leading malt suppliers, Muntons, to create the individual mix of ingredients which are the basis for such superb drinks. 

Distributors or potential producers who fit the bill and can potentially work with Moonshine Drinks should contact Richard Worrall on richard@moonshinedrinks.co.uk for more information. 

www.moonshinedrinks.co.uk

Press release issued by Perfect 10 PR www.perfect10pr.co.uk

Just add water into the unique Moonshine bag to brew quality ‘just like the pub’ real ale.

 A revolutionary new home brewing bag which creates 25 pints of beer in around 14 days simply by adding water to a unique and patented brewing bag has been launched by Moonshine Drinks Ltd.

The beer tastes just like any pub-pulled pint….and is the easiest way that’s ever been invented for brewing real ale at home.

Each bag contains only quality ingredients for brewing real ale. Simply pour tap water into the Moonshine bag, add the contents of the ‘Moondust’; their customised yeast and nutrient to mirror traditional brewing methods in this unique environment,……. and there you have it, in just a few days you’ll have 25 pints of naturally conditioned beer and it equates to around £1 a pint.

The real ale brewing bag, which won the Food and Drink iNet’s ‘Most Innovative New Product Award’ of 2012, brews ale to 4.2% ABV and is being branded as the simple and natural way to make real ale at home.

After the successful launch of Four Candles Bitter, which is being sold through Lakeland Limited stores and online, selected independent department stores and quality garden centres, two new beers have been developed. Cheese Maker’s Golden Ale and Dark Adder Ale have just gone on sale via the same outlets. And come the New Year, ciders and three wines will have been developed and for sale, all using the same ‘just add water’ method.

Key figures behind the launch include Robert Constable-Maxwell, a former CEO of Ind Coope, MD of Walker Cain, Liverpool (which later became brewer Tetley Walker) and marketing director of Allied Breweries UK.

Moonshine Drinks Ltd worked with experts at the University of Nottingham and Nottingham Trent University to develop the bag.

The product is suitable for vegans and vegetarians, and creates a natural, non-pasteurised, live beer which will keep for three to four weeks after brewing.

For more information, stockists and online sales please go to www.moonshinedrinks.com

Press release issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk