Award-winning Anila’s Authentic Sauces secures Hong Kong contract

Premium curry sauce producer Anila’s Authentic Sauces has gained a contract to supply a prestigious group of stores in Hong Kong.

The range has just launched in the flagship ParknShop food hall store, Great, in Central Hong Kong, as well as the ParknShop’s Taste store, in Stanley, Hong Kong.

The products are currently featuring as part of a British promotion in the retail outlets.

The news comes as Anila’s Authentic Sauces scoops another award for its curry sauces – this time for the Goan Green Curry Sauce, which has been named a winner in the FreeFrom Food Awards 2012.

It is the latest award given to the Goan Green, which was also named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

At the FreeFrom Food Awards 2012, the judges said: “Anila’s sauces are always so wonderful as she uses such beautifully fresh and pure ingredients in such perfect balance. Lovely, subtle flavours, gently permeated by the coconut milk. Deep green flavour and fantastic ingredients.”

Eighteen of Anila’s products are now on sale in the Hong Kong stores, including curry sauces and accompaniments. The firm also exports to Germany and Ireland.

“I am very pleased to have secured an order to supply to such a well-regarded group of stores in Hong Kong,” said Anila Vaghela, who runs the company with husband Dan. “And of course we are delighted that our Goan Green Curry Sauce has won another award. It’s our most popular product.”

Anila’s Authentic Sauces, which is based in Walton-on-Thames, Surrey, with a production unit in Hounslow, produces a range of eight varieties of curry sauce and 17 types of a mix of pickles, chutneys and dips, including a new spicy Indian salsa which has been launched in 2012 to mark 20 years since Anila sold her first curry sauce at a local fair.

Anila’s sauces are free from artificial colours, additives and preservatives, are sugar, dairy and gluten free, contain no onion or garlic, and are suitable for vegetarians and vegans. The accompaniments are made with single fruits and vegetables, and natural ingredients.

Anila’s Authentic Sauces supplies hundreds of outlets that include speciality food halls, garden centres, delis, farm shops, gift shops and also health stores. The firm also sells direct to the public at farmers’ markets and at food shows and festivals as well as online via www.anilassauces.com

Products are on sale at places like Harrods, John Lewis Oxford Street and Bluewater, Chatsworth Farm Shop, and Booths in Penrith and Manchester.

Visit www.anilassauces.com for more information.

Issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

Stylish new look for award-winning Anila's Authentic Sauces

Premium curry sauce and accompaniments producer Anila’s Authentic Sauces has unveiled a stylish new branding with peel and reveal labelling that will inspire customers to create fantastic dishes of their own.

The award-winning producer, which sells through delis, farm shops, health food stores and quality food retailers across the UK, has designed new labels to reflect the distinct characteristics of the range.

The labels highlight the concentrated nature of the superb Indian curry sauces – adding water doubles the quantity of curry sauce. The labels also emphasize the authentic great taste …and that the sauces contain only natural ingredients, are free from dairy, gluten, added sugar, onion and garlic, and are suitable for vegans and vegetarians.

And behind the new-look label on each jar is a guide to making the perfect authentic meal using the ingredients of your choice along with serving suggestions and contact details for even more great recipe ideas.

The curry sauces, chutneys, pickles and dips are also being packaged in chic new jars.

“The new labels give a clear message that the products created by Anila’s Authentic Sauces are speciality products, while at the same time highlighting the concentrated nature of the curry sauces,” explained Anila Vaghela, who founded Anila’s Authentic Sauces in 1997.

“What we provide are concentrated curry sauces that consumers use as a base to make a great-tasting, authentic home-made curry, as well as a range of fine, authentic pickles, chutneys and dips. We believe our new look accurately captures the sophistication of our award-winning range.

“The peel and reveal labels are a great way for customers to get even more from our authentic sauces, chutneys and pickles.”

Anila’s produces eight premium concentrated curry sauces, covering most regional tastes of India, handmade in small batches, as well as a range of 16 chutneys, pickles and dips made with single fruits and vegetables. The chutneys and pickles, which are also made using natural ingredients, are delicious accompaniments to curries and cheese, and perfect in sandwiches and marinades.

The firm has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

In 2009 Anila’s Spicy Korma Curry Sauce scooped a “Free From” Food Award.
Dairy-free, gluten-free and with no added sugar, the curry sauces are suitable for vegetarians and vegans. They also don’t contain onion or garlic, which make them ideal for families with differing dietary requirements.

Anila’s Authentic Sauces is based in Walton-on-Thames with a unit in Hounslow, and is run by Anila and her husband Dan.

Anila’s products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at around 20 farmers’ markets across Surrey, Berkshire, and Buckinghamshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Ripley, Reading, Beaconsfield and Farnham, and online via www.anilassauces.com

Anila’s will be at the following events over the next few months:
The East of England Food Festival, 16-17 April, Knebworth House, Knebworth
Badminton Horse Trials, 21-25 April, Badminton, Gloucestershire
The Grow Your Own Show, 1-2 May, Loseley Park, Guildford
Food & Farming Fair, 1-2 May, Singleton, West Sussex.
Malvern Spring Fair, 12-15 May, Malvern, Worcestershire
Surrey County Show, 30 May, Guildford, Surrey
The Petersfield Food Festival, 4-5 June, Petersfield Town Centre, Hampshire
The Garden Show, 10-12 June, Stansted Park, Rowlands Castle, Hampshire
BBC Good Food Summer Show, 15-19 June, Birmingham NEC
The Great Yorkshire Show, 12-14 July, Yorkshire Showground, Harrogate
The Holkham Country Fair, 16-17 July, Holkham Hall, Norfolk

Recent customer comments about Anila’s range include:
“Your Hot Methi Curry was amazing!”
“I am in raptures of pleasure, your sauce is a triumph, I cannot praise it enough. The word exquisite does not do it justice.”
“Anila's Goan Green Curry Sauce tastes amazing, as good if not better than much of the food I ate whilst travelling in India a few years ago.”

The recommended retail price of Anila’s Curry Sauces is from £4, with the pickles, chutneys and dips from £3.30.

www.anilassauces.com

Nottingham PR consultant Perfect 10 PR www.perfect10pr.co.uk

Anila’s Authentic Sauces on the road in the run up to Christmas

Anila’s Authentic Sauces will be staging stalls at a range of popular events over the coming weeks…giving customers the chance to stock up on products or buy Christmas gifts for their loved ones.

The premium curry sauce and accompaniments producer will be at the Grand Designs Live show at the NEC, Birmingham, from October 8th to 10th and at the Taste of Autumn Show at Wisley Gardens, Surrey, from October 21st to 24th.

Anila’s will also be at the Spirit of Christmas Show from November 3rd to 7th at Olympia, London, and at the Country Living Christmas Fair at the Design Centre, Islington, from November 10th to 14th.

The award-winning producer will round off November with five days at the BBC Good Food Show at the NEC, Birmingham, from November 24th to 28th.

“It’s the perfect opportunity for customers to come along and buy from us directly, or to make a start on their Christmas shopping by buying our delicious curry sauces and accompaniments as gifts for any curry lovers they know,” says Anila Vaghela, who founded the family-run business of Anila’s Authentic Sauces in 1997.

Anila’s has a range of eight curry sauces, based on traditional Indian recipes. They have won 11 Great Taste Awards, and last year Anila’s Spicy Korma Curry Sauce scooped a Free From Food Award.

Suitable for vegetarians and vegans, as well as being sugar-free, gluten-free and dairy-free, they also don’t contain onions or garlic, so are perfect for those with intolerances or allergies.

The firm’s distinctive and delicious range of 16 different mouth-watering ‘handmade’ chutneys, pickles and dips are made with single fruits and vegetables, and team up perfectly with a variety of dishes, snacks, meats and cheeses.

Based in Walton-on-Thames, Surrey, Anila’s also has a unit in West London.

Anila’s products are available from www.anilassauces.com or at the 28 farmers’ markets across the south listed on the website, as well as in John Lewis Oxford Street and John Lewis Bluewater. They are also sold in top quality gourmet stores, such as Harrods, plus hundreds of other outlets, including Wholefoods, Planet Organic, delis, health food stores, garden centres and gift shops.

For more information visit http://www.anilassauces.com/

http://www.perfect10pr.co.uk/

Anila's Authentic Sauces gains first distribution order to Switzerland

Anila’s Authentic Sauces will be warming up meals in snowy Switzerland after the firm received its first export order from the country.

Earlier this year the award-winning curry sauce and accompaniments producer won an export order to Germany after exhibiting at the world’s most important food and drink sector trade fair, Anuga.

Anila’s travelled with UK Trade & Investment to exhibit as part of the British Pavilion at Anuga in Cologne in October 2009.

Now the company run by Anila Vaghela has secured a second order as a result of contacts made at the trade fair and has started exporting to Switzerland for the first time.

A Swiss distributor has ordered more than 1,100 jars of curry sauces, chutneys and pickles from the firm, which is based in Walton-on-Thames with a unit in Hounslow, and is run by Anila and her husband Dan.

“This is great news for Anila’s Authentic Sauces,” said Anila Vaghela. “Exhibiting at Anuga marked the start of our push into exporting to Continental Europe, and I am delighted that this is now bearing fruit for us.”

The distributor has taken the whole of Anila’s range, which features eight premium curry sauces, handmade in small batches, and 16 chutneys, pickles and dips made with single fruits and vegetables.

Anila’s now exports to Germany, Ireland, Dubai and Switzerland, and hopes to continue expanding to other countries.

The news of the Switzerland order comes as Anila’s celebrates scooping a two ** Gold Great Taste Award for its popular Goan Green Curry Sauce.

The accolade marked the 11th Great Taste Award presented to Anila’s range of premium curry sauces, chutneys, pickles and dips by The Guild of Fine Food.

To win such a high rating, up to 20 judges unanimously agreed that the Goan Green Curry Sauce had achieved ‘absolute perfection’.

“The Goan Green Curry Sauce is one of our most popular sauces, and we are thoroughly delighted that the judges of the Great Taste Awards 2010 agree that it’s something very special,” said Anila, who founded Anila’s Authentic Sauces in 1997.

The Great Taste Awards are the national benchmark in speciality food and drink, and have been running since 1993.

Made with mint, coriander, spinach and coconut, Anila’s Goan Green Curry Sauce is sold in a range of speciality retailers, delis and farm shops.

Anila’s cooking has always been popular with friends and family, and in the early 1990s she began selling jars of curry sauce on a very small scale in her local community in Walton-on-Thames, Surrey. She sold all 80 jars at her first fair at Weybridge in 1992. Phone calls from very satisfied customers followed, and Anila began fulfilling small orders.

In 1997 she was made redundant from a job as a PA and decided to seize the opportunity to form her own company to develop Anila’s Authentic Sauces.

She carried out extensive research, took expert business advice, and felt there was a gap in the market for high-quality, premium curry sauces. She soon gained a listing in the food hall of her local department store, and before long Anila’s curry sauces were on the shelves of a range of health stores, delicatessens and independent specialist shops.

Anila outgrew her kitchen at home and moved to a catering kitchen in Surbiton in 2002. A year later the business needed larger premises once more, and Anila’s re-located to a 1400 sq ft unit in Hounslow. In 2006, husband Dan also joined the team.

Anila’s products are now sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at 28 farmers’ markets across Surrey, Berkshire, Buckinghamshire and Hertfordshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Cobham, Beaconsfield and Farnham, and online via http://www.anilassauces.com/

Anila's makes its debut at FARMA trade show

Anila’s Authentic Sauces will be making its debut at the National Farmers’ Retail and Markets Association trade show in January 2010.

The Surrey-based firm run by Anila Vaghela is exhibiting at the FARMA show for the first time, which this year takes place at Telford International Centre on January 27th 2010.

“I have supplied farm shops and independent stores for many years, and traded at farmers’ markets for more than a decade, and I feel this is the perfect opportunity to introduce Anila’s curry sauces and accompaniments to a wider trade audience,” said Anila, who is based in Walton-on-Thames and has a unit in Hounslow.

“We believe that our products give farm shop customers the chance to re-create a quality dine-in experience to match that of restaurants with our range of award winning curry sauces. With pickles and chutneys which are ideal on the side of a curry or as an accompaniment with Indian snacks and side dishes, there will be something to tickle all tastebuds from our large range. The accompaniments are a delight with cheese and in sandwiches too.”

Anila’s, which was launched in 1997, produces a range of eight curry sauces, based on traditional Indian recipes. They have won ten Great Taste Awards, and in 2009 Anila’s Spicy Korma Curry Sauce scooped a Free From Food Award.

Anila’s curry sauces are suitable for vegetarians and vegans, as well as being sugar-free, gluten-free and dairy-free. They also don’t contain onions or garlic, and are perfect for anyone with specific allergies or intolerances.

The firm also produces 16 different mouth-watering ‘handmade’ chutneys, pickles and dips, made with single fruits and vegetables.

Anila regularly attends key consumer and trade shows as part of her sales and marketing activity. Her products are available at 28 farmers’ markets across the south, as well as in many stores such as John Lewis Oxford Street, John Lewis Bluewater, Harrods and Selfridges. They are also available from www.anilassauces.com

“The Farm & More Trade Show is part of a three-day event run by FARMA, which also includes a conference, awards dinner, and best-practice visits. I’m hoping it proves to be an excellent opportunity to meet potential new retail customer for Anila’s products,” said Anila.

The Farm & More Trade Show is the largest ever organised by FARMA, with more than 100 exhibitors.

For more information visit www.anilassauces.com