Organic Meltdown chocolate lovers save more than 155,000 trees

More than 155,000 trees have now been saved by Organic Meltdown chocolate lovers.

For every bar of Organic Meltdown that’s eaten, a tree in a tropical rainforest is preserved…helping to conserve valuable habitats and the creatures that live there.

During National Chocolate Week, it’s been announced that just over 155,000 trees have now been saved by Organic Meltdown in conjunction with the World Land Trust.

The target is 5 million trees by 2012.

Each wrapper of each bar of Organic Meltdown carries a unique number which corresponds to its very own tree, and chocolate-lovers are encouraged to log onto www.organicmeltdown.com and register their number to find out where ‘their’ tree is situated.

Matt Hunt, director at Brand Stand Ltd who created Organic Meltdown, said: “We’re delighted that we have saved more than 155,000 trees in Ecuador so far, and hope that our recently launched new flavours and new look will prove even more popular with chocolate lovers and help us save even more trees.”

Available in four mouth-watering flavours, Organic Meltdown chocolate is made using carefully selected Fairtrade ingredients from Ecuador, Madagascar and Peru, and is a premium organic range.

Choose from Swiss dark chocolate with candied orange (58% cocoa), Swiss milk chocolate with hazelnuts and currants (33% cocoa), Swiss dark chocolate (71% cocoa) and Swiss milk chocolate (33% cocoa).

Organic Meltdown chocolate is available in Waitrose and independent stores, delis and other outlets across the UK, priced from £1.99.

Visit www.organicmeltdown.com for details.

Celebrate Chocolate Week with Organic Meltdown and Save Trees - October 12th to 18th

It's the perfect excuse to celebrate Chocolate Week, which kicks off on October 12th ...treat yourself to Organic Meltdown chocolate and do something worthy by saving a tree.


Organic Meltdown is the only bar of chocolate that promises to save a tree every time a bar is sold.

So if you ever need to justify the decision to reach for chocolate, you've got the ideal excuse!

Organic Meltdown has teamed up with the World Land Trust charity to preserve trees in Ecuadorian forests. Each wrapper of each bar carries a unique number which corresponds to its very own tree, and chocolate-lovers are encouraged to log onto www.organicmeltdown.com and register their number to find out where ‘their’ tree is situated.

Organic Meltdown hopes to save 5 million trees by 2012 – helping to preserve valuable habitats and caring for endangered species.

Available in four mouth-watering flavours, Organic Meltdown chocolate is made using carefully selected Fairtrade ingredients from Ecuador, Madagascar and Peru, and is a premium organic range.

Choose from Swiss dark chocolate with candied orange (58% cocoa), Swiss milk chocolate with hazelnuts and currants (33% cocoa), Swiss dark chocolate (71% cocoa) and Swiss milk chocolate (33% cocoa).

Organic Meltdown is available in more than 150 Waitrose stores priced £1.99, and from independent stores, delis and other outlets across the UK.

Visit www.organicmeltdown.com for details.