Stylish new look for award-winning Anila's Authentic Sauces

Premium curry sauce and accompaniments producer Anila’s Authentic Sauces is unveiling a stylish new branding at the Farm & More Trade Show on January 26th 2011.

The award-winning producer, which supplies to delis, farm shops, health food stores and quality food retailers across the UK, has designed new labels that reflect the distinct characteristics of the range.

The curry sauces, chutneys, pickles and dips are also being packaged in chic new jars to further enhance the image of the brand, which has won a string of awards for its products.

“The new labels give a clear message that the products created by Anila’s Authentic Sauces are speciality products, while at the same time highlighting the concentrated nature of the curry sauces,” explained Anila Vaghela, who founded Anila’s Authentic Sauces in 1997.

“What we provide are concentrated curry sauces that consumers use as a base to make a great-tasting, authentic home-made curry, as well as a range of fine, authentic pickles, chutneys and dips. We believe our new labels and jars will help us to stand out on the shelves, and really make a statement about the quality of Anila’s products.”

Anila’s produces eight premium concentrated curry sauces, handmade in small batches, as well as a range of 16 chutneys, pickles and dips made with single fruits and vegetables.

The firm has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

In 2009 Anila’s Spicy Korma Curry Sauce scooped a Free From Food Award.

Dairy free, gluten free and with no added sugar, the curry sauces are suitable for vegetarians and vegans. They also don’t contain onion or garlic, which make them ideal for families with differing dietary requirements.

The new labels and jars are being unveiled for the first time at the Farm & More Trade Show - the farm retail exhibition being staged at Bournemouth International Centre on January 26th by FARMA, the national association of farm retailers and farmers' markets, and Lloyds Europa; Experts in Local Foods.

Anila’s Authentic Sauces is based in Walton-on-Thames with a unit in Hounslow, and is run by Anila and her husband Dan.

Anila’s products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at around 20 farmers’ markets across Surrey, Berkshire, and Buckinghamshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Ripley, Reading, Beaconsfield and Farnham, and online via www.anilassauces.com

Recent customer comments include:

“Your Hot Methi Curry was amazing!”

“I am in raptures of pleasure, your sauce is a triumph, I cannot praise it enough. The word exquisite does not do it justice.”

“Anila's Goan Green Curry Sauce tastes amazing, as good if not better than much of the food I ate whilst travelling in India a few years ago.”

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Anila's makes its debut at FARMA trade show

Anila’s Authentic Sauces will be making its debut at the National Farmers’ Retail and Markets Association trade show in January 2010.

The Surrey-based firm run by Anila Vaghela is exhibiting at the FARMA show for the first time, which this year takes place at Telford International Centre on January 27th 2010.

“I have supplied farm shops and independent stores for many years, and traded at farmers’ markets for more than a decade, and I feel this is the perfect opportunity to introduce Anila’s curry sauces and accompaniments to a wider trade audience,” said Anila, who is based in Walton-on-Thames and has a unit in Hounslow.

“We believe that our products give farm shop customers the chance to re-create a quality dine-in experience to match that of restaurants with our range of award winning curry sauces. With pickles and chutneys which are ideal on the side of a curry or as an accompaniment with Indian snacks and side dishes, there will be something to tickle all tastebuds from our large range. The accompaniments are a delight with cheese and in sandwiches too.”

Anila’s, which was launched in 1997, produces a range of eight curry sauces, based on traditional Indian recipes. They have won ten Great Taste Awards, and in 2009 Anila’s Spicy Korma Curry Sauce scooped a Free From Food Award.

Anila’s curry sauces are suitable for vegetarians and vegans, as well as being sugar-free, gluten-free and dairy-free. They also don’t contain onions or garlic, and are perfect for anyone with specific allergies or intolerances.

The firm also produces 16 different mouth-watering ‘handmade’ chutneys, pickles and dips, made with single fruits and vegetables.

Anila regularly attends key consumer and trade shows as part of her sales and marketing activity. Her products are available at 28 farmers’ markets across the south, as well as in many stores such as John Lewis Oxford Street, John Lewis Bluewater, Harrods and Selfridges. They are also available from www.anilassauces.com

“The Farm & More Trade Show is part of a three-day event run by FARMA, which also includes a conference, awards dinner, and best-practice visits. I’m hoping it proves to be an excellent opportunity to meet potential new retail customer for Anila’s products,” said Anila.

The Farm & More Trade Show is the largest ever organised by FARMA, with more than 100 exhibitors.

For more information visit www.anilassauces.com

Christmas mix and match range from Anila's

Authentic curry sauce and accompaniment producer Anila’s has created a mix and match gift range for Christmas to suit all tastes.


Knowing that some people like their curries hot and spicy, while others prefer mild and fruity, Anila’s is giving gift buyers the opportunity to choose which three items they’d like to include in a Christmas gift bag.

Customers can opt for any three products from eight varieties of authentic curry sauce and 16 varieties of pickles, chutneys and dips, to create a beautifully presented gift pack that’s been personally chosen.

Each gift comes in a quality jute bag that contains pockets for three of Anila’s products, with prices ranging from £12 to £14.

“Providing customers with the opportunity to choose which three items they would like for the Christmas gift pack, means they can make the gift much more personalized and opt for the strength and spiciness of products that their friend or loved one will enjoy,” says Anila Vaghela, who founded the family-run business in 1997.

Anila’s sauces are based on traditional Indian recipes, and are gluten-free, dairy-free and have no added sugar. Suitable for vegetarians and vegans, they are also free from onions and garlic, which suits people who are intolerant to alliums.

Anila’s sauces have won ten Great Taste Awards, and earlier this year her Spicy Korma Curry Sauce scooped a Free From Food Award.

Anila’s distinctive and delicious range of mouth-watering ‘handmade’ chutneys, pickles and dips are made with single fruits and vegetables, and team up perfectly with a variety of dishes, snacks and cheeses.

The gift packs are available now from www.anilassauces.com or at the 28 farmers’ markets across the south that Anila’s attends, as well as at a number of shows in the run-up to Christmas. Visit www.anilassauces.com for information about the shows, which include Ascot Racecourse Food Fair on October 10th, the Taste of Autumn Show at RHS Wisley from October 16th to 19th, Country Living Magazine Christmas Fair in Islington from November 11th to 15th, Spirit of Christmas Fair at Olympia, London, from November 4th to 8th, and Simply Christmas at Harrogate from November 27th to 29th.

Based in Walton-on-Thames, Surrey, Anila’s also has a unit in West London.

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Curry sauce producer Anila's celebrates ten years of Farmers' Markets

Anila’s is celebrating ten years of trading at Farmers’ Markets and selling her delicious curry sauces and accompaniments directly to the public.


Anila Vaghela, who founded the family-run business in 1997, took part in Surrey’s very first Farmers’ Market at Wallington, which celebrated its tenth birthday on Saturday September 12th.

Since then, she’s had a stall at every Farmers’ Market in Wallington – and has gone on to sell Anila’s award-winning products at many more, including Maidenhead Farmers’ Market which has also just celebrated its tenth anniversary.

Anila’s now has stalls at 28 Farmers’ Markets across Surrey, Berkshire, Buckinghamshire and Hertfordshire, including Byfleet, Guildford, Henley, Walton, Woking and Windsor.

“I’m a big fan of Farmers’ Markets,” said Anila, who lives in Walton-on-Thames. “We joined the very first Farmers’ Market in Surrey ten years ago, and joined many more as they were set up.

“When we started, we just sold curry sauces but our range has been shaped by our Farmers’ Market customers, who’d ask us to make accompaniments and new flavours. It’s down to them that I started making pickles and chutneys.

“Farmers’ Markets are the perfect places to sell Anila’s authentic sauces, chutneys, pickles and dips. We love to talk to our customers and gather their feedback. People who buy from Farmers’ Markets tend to have a genuine interest in good quality food and how it is produced, so our range fits in very well.”

Anila’s range now features eight varieties of authentic curry sauces and 16 varieties of pickles, chutneys and dips. Anila’s sauces are based on traditional Indian recipes, and are gluten-free and dairy-free. Suitable for vegetarians and vegans, they are also free from onions and garlic, which suits people who are intolerant to alliums.

Anila’s sauces have won ten Great Taste Awards, and earlier this year her Spicy Korma Curry Sauce scooped a Free From Food Award.

Anila’s distinctive and delicious range of mouth-watering ‘handmade’ chutneys, pickles and dips are made with single fruits and vegetables, and team up perfectly with a variety of dishes, snacks and cheeses.

As well as being available at Farmers’ Markets and online at www.anilassauces.com, Anila’s products were recently launched at John Lewis Oxford Street and John Lewis Bluewater. They are also sold in top quality gourmet stores, such as Harrods and Selfridges, plus hundreds of other outlets that include Wholefoods, Planet Organic, delis, health food stores, garden centres and gift shops.

Based in Walton-on-Thames, Surrey, Anila’s has a unit in West London.

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Anila's entire range goes on the world stage at Anuga in October

Award-winning Anila’s is making a push onto the global stage by exhibiting at the world’s most important food and drink sector trade fair, Anuga, in October.


The authentic curry sauce, pickles, chutneys and dips producer will be showcasing its entire range of 24 products at the event in Germany for the first time.

Anila’s will also be introducing slight changes to its branding and launching a new eight-page brochure.

Anila Vaghela, who founded the family-run business in 1997, believes there is huge potential for export for her products and hopes to double sales by building on the recent export orders to Dubai and Ireland that she has secured.

“There’s been a big demand for authentic, gourmet curry sauces and accompaniments in the UK for quite some time now, as the popularity of Indian food has increased, and I believe there’s an untapped market in Europe and beyond,” said Anila.

“I know that my products are taken abroad to friends and family when people travel from the UK. They’ve also gone down very well in Dubai and Ireland where I now export to. I’m hoping that the interest in premium, high-end curry sauces and accompaniments in Europe, America and the Middle East will continue, and that attending Anuga will give me the opportunity to promote my range to distributors and buyers and target these areas.

“I’m looking forward to presenting my products on the world stage, and exhibiting at Anuga for the first time.”

Anila’s range features eight varieties of authentic curry sauces and 16 varieties of pickles, chutneys and dips. Anila’s sauces are based on traditional Indian recipes, and are gluten-free and dairy-free. Suitable for vegetarians and vegans, they are also free from onions and garlic, which suits people who are intolerant to alliums.

Anila’s sauces have won ten Great Taste Awards, and earlier this year her Spicy Korma Curry Sauce scooped a Free From Food Award.

Anila’s distinctive and delicious range of mouth-watering ‘handmade’ chutneys, pickles and dips are made with single fruits and vegetables, and team up perfectly with a variety of dishes, snacks and cheeses.

Recent tweaks to Anila’s branding and labels, which will be unveiled at Anuga for the first time, highlight the USPs of the products, including the benefits to those who have intolerances to certain ingredients.

Anila bases her recipes on the dishes she creates for her family, and it’s more than a happy coincidence that her products are suitable for so many people with different intolerances and allergies.

“The ‘free from’ market is becoming an increasingly important side of the business,” said Anila. “Anila’s curry sauces aren’t specifically designed to be ‘free from’ foods – it’s just the way they are. However, it’s more than a happy coincidence, because it’s the way I like to cook and the sort of food I like to eat. One of the things that appeals to Anila’s customers with food allergies or intolerances is that they can eat sit down and share the same food as the rest of their families.

“My curry sauces also illustrate the fact that ‘free from’ foods don’t have to be bland or tasteless in any way. Anila’s Spicy Korma Curry Sauce won a three star gold Great Taste Award in 2007, and earlier this year was crowned the winner in the Free From Food Awards in the pies, flans, sausages and sauces category. It’s won a gourmet award and a ‘free from’ award, which says a lot.”

Anila’s, which recently launched its entire range at John Lewis Oxford Street and John Lewis Bluewater, are sold in top quality gourmet stores, such as Harrods and Selfridges, plus hundreds of other outlets that include Wholefoods, Planet Organic, delis, health food stores, garden centres and gift shops. Anila’s also sells direct to the public at 28 farmers’ markets and online via www.anilassauces.com

Based in Walton-on-Thames, Surrey, and with a unit in West London, Anila’s will be at Anuga in Cologne, Germany, from October 10th to 14th with UKTI in the British Pavilion.

See Anila’s at Anuga in hall number 10.2 (Fine Food). Block number is F058/G059.

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