The authentic curry sauce, pickles, chutneys and dips producer will be showcasing its entire range of 24 products at the event in Germany for the first time.
Anila’s will also be introducing slight changes to its branding and launching a new eight-page brochure.
Anila Vaghela, who founded the family-run business in 1997, believes there is huge potential for export for her products and hopes to double sales by building on the recent export orders to Dubai and Ireland that she has secured.
“There’s been a big demand for authentic, gourmet curry sauces and accompaniments in the UK for quite some time now, as the popularity of Indian food has increased, and I believe there’s an untapped market in Europe and beyond,” said Anila.
“I know that my products are taken abroad to friends and family when people travel from the UK. They’ve also gone down very well in Dubai and Ireland where I now export to. I’m hoping that the interest in premium, high-end curry sauces and accompaniments in Europe, America and the Middle East will continue, and that attending Anuga will give me the opportunity to promote my range to distributors and buyers and target these areas.
“I’m looking forward to presenting my products on the world stage, and exhibiting at Anuga for the first time.”
Anila’s range features eight varieties of authentic curry sauces and 16 varieties of pickles, chutneys and dips. Anila’s sauces are based on traditional Indian recipes, and are gluten-free and dairy-free. Suitable for vegetarians and vegans, they are also free from onions and garlic, which suits people who are intolerant to alliums.
Anila’s sauces have won ten Great Taste Awards, and earlier this year her Spicy Korma Curry Sauce scooped a Free From Food Award.
Anila’s distinctive and delicious range of mouth-watering ‘handmade’ chutneys, pickles and dips are made with single fruits and vegetables, and team up perfectly with a variety of dishes, snacks and cheeses.
Recent tweaks to Anila’s branding and labels, which will be unveiled at Anuga for the first time, highlight the USPs of the products, including the benefits to those who have intolerances to certain ingredients.
Anila bases her recipes on the dishes she creates for her family, and it’s more than a happy coincidence that her products are suitable for so many people with different intolerances and allergies.
“The ‘free from’ market is becoming an increasingly important side of the business,” said Anila. “Anila’s curry sauces aren’t specifically designed to be ‘free from’ foods – it’s just the way they are. However, it’s more than a happy coincidence, because it’s the way I like to cook and the sort of food I like to eat. One of the things that appeals to Anila’s customers with food allergies or intolerances is that they can eat sit down and share the same food as the rest of their families.
“My curry sauces also illustrate the fact that ‘free from’ foods don’t have to be bland or tasteless in any way. Anila’s Spicy Korma Curry Sauce won a three star gold Great Taste Award in 2007, and earlier this year was crowned the winner in the Free From Food Awards in the pies, flans, sausages and sauces category. It’s won a gourmet award and a ‘free from’ award, which says a lot.”
Anila’s, which recently launched its entire range at John Lewis Oxford Street and John Lewis Bluewater, are sold in top quality gourmet stores, such as Harrods and Selfridges, plus hundreds of other outlets that include Wholefoods, Planet Organic, delis, health food stores, garden centres and gift shops. Anila’s also sells direct to the public at 28 farmers’ markets and online via www.anilassauces.com
Based in Walton-on-Thames, Surrey, and with a unit in West London, Anila’s will be at Anuga in Cologne, Germany, from October 10th to 14th with UKTI in the British Pavilion.
See Anila’s at Anuga in hall number 10.2 (Fine Food). Block number is F058/G059.
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