Curry sauce producer Anila’s Authentic Sauces attends Pro-retail 2013

Award-winning curry sauce and accompaniments producer Anila’s Authentic Sauces is making its debut at the Pro-retail 2013 trade show.

Celebrating 21 years since Anila Vaghela began selling her curry sauces, the company will be showcasing its range for the first time at Pro-retail, which is billed as the biggest UK trade show for independent and multiple convenience retailers.

The event, which takes place on April 30th and May 1st at the International Centre in Telford, is expected to attract thousands of retailers and is the chance for suppliers and manufacturers to promote their latest lines.

“Our products are sold in a wide range of stores, and we’re very pleased to announce that we’ll be at Pro-retail this year,” said Anila Vaghela. “We hope it will be the chance for us to meet new customers, as well as reinforce relationships with existing clients.”

Anila’s concentrated sauces are based on traditional Indian recipes, and are gluten-free, dairy-free and suitable for vegetarians and vegans. Unusually for curry sauces, they don’t contain onions or garlic, which means they are suitable for people with intolerance to alliums, or for those who wish to avoid onions and garlic. They have won a number of awards, including Great Taste Awards and Free From Food Awards.

Anila’s produces eight different concentrated curry sauces, which are free from artificial colours, additives and preservatives, and 16 varieties of pickles, chutneys and dips.

Anila Vaghela sold her first curry sauce 21 years ago at a fair in Surrey, before going on to found Anila’s Authentic Sauces. The firm is based in Walton, Surrey, with a production unit in Hounslow.

Anila’s products are sold in the food halls of Harrods, Selfridges and John Lewis, Oxford Street and Bluewater, as well as hundreds of other outlets that include the Wholefoods chain of stores across the UK from Glasgow to Richmond in Surrey, Chatsworth Farm Shop, some Budgens outlets in the South East, plus delis, health food stores, garden centres and gift shops. Anila’s also sells direct to the public at farmers’ markets and online via www.anilassauces.com

Press release issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

Anila’s Authentic Sauces gains Selfridges listing

Premium curry sauce producer Anila’s Authentic Sauces has won a listing in the food hall at Selfridges.

The London store is taking six curry sauces, four pickles and three chutneys from the Anila’s range.

Anila Vaghela, who runs Anila’s Authentic Sauces and is celebrating 20 years in the business during 2012, is taking part in sampling sessions at Selfridges on September 6th and 12th as a Great Taste Award winner.

She said: “I am very pleased that Anila’s Authentic Sauces has gained a place on the shelves at Selfridges with a selection of products – giving our loyal customers another place to buy from.”

Since 2005, Anila’s has won Great Taste Awards for a number of products, including its Goan Green Curry Sauce, the Spicy Mild Curry Sauce and the Spicy Korma Curry Sauce.

Most recently the firm’s Hot Mango Pickle struck gold in the 2012 Great Taste Awards by winning a gold star rating.

Regarded as the ‘Oscars’ of the fine food industry, it was the 12th Great Taste Award won by Anila’s Authentic Sauces, which is based in Walton, Surrey, with a production unit in Hounslow.

The news about Selfridges comes as Anila’s Fruity Mild Curry Sauce was short-listed in Cook Vegetarian magazine’s Veggie Awards.

Anila’s produces eight concentrated curry sauces, which are free from artificial colours, additives and preservatives, are sugar, dairy and gluten free, contain no onion or garlic, and are suitable for vegetarians and vegans.

The firm also produces a wide range of chutneys, pickles and dips which are made with single fruits and vegetables, and natural ingredients.

This year Anila’s launched a new Spicy Indian Salsa to mark 20 years since Anila sold her first curry sauce at a local fair in Surrey.

Anila’s Authentic Sauces supplies hundreds of outlets that include speciality food halls, garden centres, delis, farm shops, gift shops and also health stores.

The firm also sells direct to the public at farmers’ markets and at food shows and festivals as well as online via www.anilassauces.com

Products are on sale at places like Harrods, Selfridges, John Lewis Oxford Street and Bluewater, Chatsworth Farm Shop, and Booths in Penrith and Manchester.

Visit www.anilassauces.com for more information.

Issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

Anila's Authentic Sauces secures new distributors for its curry sauces and accompaniments

Award-winning premium curry sauces and accompaniments producer Anila’s Authentic Sauces has secured a new distributor in the shape of Queenswood Natural Foods.

It comes just a few weeks after Anila’s also began distributing its products through Cotswold-based wholesaler The Gorgeous Food Company, which specialises in gourmet and speciality products.

Queenswood Natural Foods, based in Somerset, operates throughout the South, South East, and South West of England, as well as the Midlands and South Wales, delivering to the natural, organic and fine food trade.

Both companies are taking the majority of Anila’s range, which includes eight curry sauces and 16 chutneys, pickles and dips.

“I am very pleased that Queenswood Natural Foods and The Gorgeous Food Company are now distributing our products, which hopefully will make it easier for independent shops, fine food outlets, garden centres and health food stores to take them on their shelves,” said Anila Vaghela, who founded Anila’s Authentic Sauces in 1997.

“Our sauces are premium products that contain only natural ingredients, and are free from dairy, gluten, added sugar, onion and garlic. They are also suitable for vegans and vegetarians, so they are perfect for a wide range of customers, and for the outlets that both distributors supply to.”

Anila’s products have recently unveiled new labels to reflect the distinct characteristics of the range and to promote the concentrated nature of the superb Indian curry sauces – adding water doubles the quantity of curry sauce. Behind the labels are guides to making the perfect authentic meal using the ingredients of choice, along with serving suggestions and contact details for even more great recipe ideas.

The curry sauces, chutneys, pickles and dips are also being packaged in chic new jars.

Anila’s has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

In 2009 Anila’s Spicy Korma Curry Sauce scooped a “Free From” Food Award.

Anila’s Authentic Sauces is based in Walton-on-Thames, Surrey, with a unit in Hounslow, and is run by Anila and her husband Dan.

Anila’s products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at around 20 farmers’ markets across Surrey, Berkshire, and Buckinghamshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Ripley, Reading, Beaconsfield and Farnham, and online via www.anilassauces.com

Issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

Anila’s Authentic Sauces on sale in ‘garden centre of the year’

Award-winning premium curry sauces and accompaniments from Anila’s Authentic Sauces are now on sale at Bents Garden & Home, Cheshire – four times holder of the best destination garden centre in the UK.

The outlet is the first stockist of Anila’s range in the area.

Around 18 products made by Anila’s Authentic Sauces are now on sale in the food hall at the garden centre in Glazebury, near Warrington, which was named the Garden Centre Association Destination Garden Centre of the Year in 2011 for the third year running.

“We recently had a very successful tasting session at Bents Garden & Home – their customers loved our range of curry sauces, chutneys and pickles – and so I am delighted that the luxury food hall has become our first garden centre stockist in Cheshire,” said Anila Vaghela, who founded Anila’s Authentic Sauces in 1997.

“Our sauces are premium products that contain only natural ingredients, and are free from dairy, gluten, added sugar, onion and garlic. They are also suitable for vegans and vegetarians, so they are perfect for a wide range of customers. We are sure they will go down very well with customers in the speciality food hall of Bents Garden & Home, which specialises in products from local, national and international suppliers with impeccable provenance.”

Established in 1937, Bents is a family run business that has grown from a small garden centre into a destination for quality, home, garden and leisure shopping. Its food hall is an emporium for food lovers.

Anila’s products, which sell through delis, farm shops, garden centres, health food stores and quality food retailers, have recently unveiled new labels to reflect the distinct characteristics of the range and to promote the concentrated nature of the superb Indian curry sauces – adding water doubles the quantity of curry sauce. Behind the labels are guides to making the perfect authentic meal using the ingredients of choice, along with serving suggestions and contact details for even more great recipe ideas.

The curry sauces, chutneys, pickles and dips are also being packaged in chic new jars.

Anila’s has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

In 2009 Anila’s Spicy Korma Curry Sauce scooped a “Free From” Food Award.

Anila’s Authentic Sauces is based in Walton-on-Thames, Surrey, with a unit in Hounslow, and is run by Anila and her husband Dan.

Anila’s products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at around 20 farmers’ markets across Surrey, Berkshire, and Buckinghamshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Ripley, Reading, Beaconsfield and Farnham, and online via www.anilassauces.com


Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

Anila’s new look range to be exhibited at the Spring Fair International, NEC, Birmingham

Premium curry sauce and accompaniments producer Anila’s Authentic Sauces will be showcasing its stylish new branding at the Spring Fair International at the NEC Birmingham from 6-10 February.

The award-winning producer, which supplies to delis, farm shops, health food stores and quality food retailers across the UK, has designed new labels that reflect the distinct characteristics of the range.

The curry sauces, chutneys, pickles and dips are also being packaged in chic new jars to further enhance the image of the brand, which has won a string of awards for its products.

“The new labels give a clear message that the products created by Anila’s Authentic Sauces are speciality products, while at the same time highlighting the concentrated nature of the curry sauces,” explained Anila Vaghela, who founded Anila’s Authentic Sauces in 1997.

“What we provide are concentrated curry sauces that consumers use as a base to make a great-tasting, authentic home-made curry, as well as a range of fine, authentic pickles, chutneys and dips. We believe our new labels and jars will help us to stand out on the shelves, and really make a statement about the quality of Anila’s products.”

Anila’s produces eight premium concentrated curry sauces, handmade in small batches, as well as a range of 16 chutneys, pickles and dips made with single fruits and vegetables.

The firm has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

In 2009 Anila’s Spicy Korma Curry Sauce scooped a Free From Food Award.

Dairy free, gluten free and with no added sugar, the curry sauces are suitable for vegetarians and vegans. They also don’t contain onion or garlic, which make them ideal for families with differing dietary requirements.

The new labels and jars are being showcased at Spring Fair International - the UK’s largest home and gift trade show. Visit Anila’s Authentic Sauces at stand 20B46B.

Anila’s Authentic Sauces is based in Walton-on-Thames with a unit in Hounslow, and is run by Anila and her husband Dan.

Anila’s products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at around 20 farmers’ markets across Surrey, Berkshire, and Buckinghamshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Ripley, Reading, Beaconsfield and Farnham, and online via http://www.anilassauces.com/

Recent customer comments include:

“Your Hot Methi Curry was amazing!”

“I am in raptures of pleasure, your sauce is a triumph, I cannot praise it enough. The word exquisite does not do it justice.”

“Anila's Goan Green Curry Sauce tastes amazing, as good if not better than much of the food I ate whilst travelling in India a few years ago.”

http://www.anilassauces.com/

Nottingham PR consultancy Perfect 10 PR
http://www.perfect10pr.co.uk/

Stylish new look for award-winning Anila's Authentic Sauces

Premium curry sauce and accompaniments producer Anila’s Authentic Sauces is unveiling a stylish new branding at the Farm & More Trade Show on January 26th 2011.

The award-winning producer, which supplies to delis, farm shops, health food stores and quality food retailers across the UK, has designed new labels that reflect the distinct characteristics of the range.

The curry sauces, chutneys, pickles and dips are also being packaged in chic new jars to further enhance the image of the brand, which has won a string of awards for its products.

“The new labels give a clear message that the products created by Anila’s Authentic Sauces are speciality products, while at the same time highlighting the concentrated nature of the curry sauces,” explained Anila Vaghela, who founded Anila’s Authentic Sauces in 1997.

“What we provide are concentrated curry sauces that consumers use as a base to make a great-tasting, authentic home-made curry, as well as a range of fine, authentic pickles, chutneys and dips. We believe our new labels and jars will help us to stand out on the shelves, and really make a statement about the quality of Anila’s products.”

Anila’s produces eight premium concentrated curry sauces, handmade in small batches, as well as a range of 16 chutneys, pickles and dips made with single fruits and vegetables.

The firm has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

In 2009 Anila’s Spicy Korma Curry Sauce scooped a Free From Food Award.

Dairy free, gluten free and with no added sugar, the curry sauces are suitable for vegetarians and vegans. They also don’t contain onion or garlic, which make them ideal for families with differing dietary requirements.

The new labels and jars are being unveiled for the first time at the Farm & More Trade Show - the farm retail exhibition being staged at Bournemouth International Centre on January 26th by FARMA, the national association of farm retailers and farmers' markets, and Lloyds Europa; Experts in Local Foods.

Anila’s Authentic Sauces is based in Walton-on-Thames with a unit in Hounslow, and is run by Anila and her husband Dan.

Anila’s products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at around 20 farmers’ markets across Surrey, Berkshire, and Buckinghamshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Ripley, Reading, Beaconsfield and Farnham, and online via www.anilassauces.com

Recent customer comments include:

“Your Hot Methi Curry was amazing!”

“I am in raptures of pleasure, your sauce is a triumph, I cannot praise it enough. The word exquisite does not do it justice.”

“Anila's Goan Green Curry Sauce tastes amazing, as good if not better than much of the food I ate whilst travelling in India a few years ago.”

http://www.anilassauces.com/

http://www.perfect10pr.co.uk/