The London store is taking six curry sauces, four pickles and three chutneys from the Anila’s range.
Anila Vaghela, who runs Anila’s Authentic Sauces and is celebrating 20 years in the business during 2012, is taking part in sampling sessions at Selfridges on September 6th and 12th as a Great Taste Award winner.
She said: “I am very pleased that Anila’s Authentic Sauces has gained a place on the shelves at Selfridges with a selection of products – giving our loyal customers another place to buy from.”
Since 2005, Anila’s has won Great Taste Awards for a number of products, including its Goan Green Curry Sauce, the Spicy Mild Curry Sauce and the Spicy Korma Curry Sauce.
Most recently the firm’s Hot Mango Pickle struck gold in the 2012 Great Taste Awards by winning a gold star rating.
Regarded as the ‘Oscars’ of the fine food industry, it was the 12th Great Taste Award won by Anila’s Authentic Sauces, which is based in Walton, Surrey, with a production unit in Hounslow.
The news about Selfridges comes as Anila’s Fruity Mild Curry Sauce was short-listed in Cook Vegetarian magazine’s Veggie Awards.
Anila’s produces eight concentrated curry sauces, which are free from artificial colours, additives and preservatives, are sugar, dairy and gluten free, contain no onion or garlic, and are suitable for vegetarians and vegans.
The firm also produces a wide range of chutneys, pickles and dips which are made with single fruits and vegetables, and natural ingredients.
This year Anila’s launched a new Spicy Indian Salsa to mark 20 years since Anila sold her first curry sauce at a local fair in Surrey.
Anila’s Authentic Sauces supplies hundreds of outlets that include speciality food halls, garden centres, delis, farm shops, gift shops and also health stores.
The firm also sells direct to the public at farmers’ markets and at food shows and festivals as well as online via www.anilassauces.com
Products are on sale at places like Harrods, Selfridges, John Lewis Oxford Street and Bluewater, Chatsworth Farm Shop, and Booths in Penrith and Manchester.
Visit www.anilassauces.com for more information.
Issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk
