Curry sauce producer Anila’s Authentic Sauces attends Pro-retail 2013

Award-winning curry sauce and accompaniments producer Anila’s Authentic Sauces is making its debut at the Pro-retail 2013 trade show.

Celebrating 21 years since Anila Vaghela began selling her curry sauces, the company will be showcasing its range for the first time at Pro-retail, which is billed as the biggest UK trade show for independent and multiple convenience retailers.

The event, which takes place on April 30th and May 1st at the International Centre in Telford, is expected to attract thousands of retailers and is the chance for suppliers and manufacturers to promote their latest lines.

“Our products are sold in a wide range of stores, and we’re very pleased to announce that we’ll be at Pro-retail this year,” said Anila Vaghela. “We hope it will be the chance for us to meet new customers, as well as reinforce relationships with existing clients.”

Anila’s concentrated sauces are based on traditional Indian recipes, and are gluten-free, dairy-free and suitable for vegetarians and vegans. Unusually for curry sauces, they don’t contain onions or garlic, which means they are suitable for people with intolerance to alliums, or for those who wish to avoid onions and garlic. They have won a number of awards, including Great Taste Awards and Free From Food Awards.

Anila’s produces eight different concentrated curry sauces, which are free from artificial colours, additives and preservatives, and 16 varieties of pickles, chutneys and dips.

Anila Vaghela sold her first curry sauce 21 years ago at a fair in Surrey, before going on to found Anila’s Authentic Sauces. The firm is based in Walton, Surrey, with a production unit in Hounslow.

Anila’s products are sold in the food halls of Harrods, Selfridges and John Lewis, Oxford Street and Bluewater, as well as hundreds of other outlets that include the Wholefoods chain of stores across the UK from Glasgow to Richmond in Surrey, Chatsworth Farm Shop, some Budgens outlets in the South East, plus delis, health food stores, garden centres and gift shops. Anila’s also sells direct to the public at farmers’ markets and online via www.anilassauces.com

Press release issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

Spice up Mother’s Day with an Indian cookery class gift voucher from the founder of Anila’s Authentic Sauces

If your mum loves Indian food, why not treat her to a cookery class gift voucher.

Award-winning Anila Vaghela, the founder of Anila’s Authentic Sauces, runs small and friendly cookery lessons at her home in Surrey. During the step-by-step sessions, she shares the secrets of successful vegetarian curries and shows how to prepare Indian starters, desserts and other delights.

Lessons include three-hour taster sessions, four-hour Indian starter classes, six-hour vegetarian thali classes and a four-hour Indian desserts and starters session…with prices from £50.

And there’s currently a special offer on bookings made or gift vouchers bought before May 31st 2013 (Use FRIEND10 promotional code on checkout to receive 10% off your first cookery class).

“I love showing Indian food fans the best ways of using various herbs and spices to create authentic Indian dishes,” said Anila, who is an expert in Indian cuisine and is celebrating 21 years in the business, having sold her first curry sauce at a fair in Surrey in 1992.

Anila’s Authentic Sauces has grown since then and now has a range of eight concentrated curry sauces, which are free from artificial colours, additives and preservatives, are sugar, dairy and gluten free, contain no onion or garlic, and are suitable for vegetarians and vegans.

The firm also produces a wide range of chutneys, pickles and dips which are made with single fruits and vegetables, and natural ingredients.

Anila’s supplies hundreds of outlets that include speciality food halls, garden centres, delis, farm shops, gift shops and also health stores. The firm also sells direct to the public at farmers’ markets and at food shows and festivals as well as online via www.anilassauces.com

Products are on sale at places like Harrods, Selfridges, John Lewis Oxford Street and Bluewater, Chatsworth Farm Shop, and the Wholefoods chain of stores across the UK from Glasgow to Richmond in Surrey.

Visit www.anilassauces.com for more information about gift vouchers and the cookery classes, which are held in Walton-on-Thames, Surrey.

Anila’s has won 12 Great Taste Awards, including two *** Gold Awards in 2007 for its curry sauces.

Awards include:

One star Gold Award 2012 – Hot Mango Pickle

Two Star Gold Award 2010 – Goan Green Curry Sauce

Three Star Gold Award 2007 - Spicy Mild Curry Sauce

Three Star Gold Award 2007 - Spicy Korma Curry Sauce

Reserve - Best Speciality from the South East 2007 - Spicy Mild Curry Sauce

Silver Award 2006 - Goan Green Curry Sauce

Gold Award 2005 - Chilli Chutney

Gold Award 2005 - Tindori Pickle Best Speciality from the South East 2005 Award for the Tindori Pickle

Anila’s Goan Green Curry Sauce was a winner at the FreeFrom Food Awards 2012. It was also named Best Vegan Product 2011 in the Veggie Awards run by Cook Vegetarian! magazine. Anila’s Spicy Korma Curry Sauce scooped a FreeFrom Food Award in 2009.

Issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

Anila’s Authentic Sauces gains Selfridges listing

Premium curry sauce producer Anila’s Authentic Sauces has won a listing in the food hall at Selfridges.

The London store is taking six curry sauces, four pickles and three chutneys from the Anila’s range.

Anila Vaghela, who runs Anila’s Authentic Sauces and is celebrating 20 years in the business during 2012, is taking part in sampling sessions at Selfridges on September 6th and 12th as a Great Taste Award winner.

She said: “I am very pleased that Anila’s Authentic Sauces has gained a place on the shelves at Selfridges with a selection of products – giving our loyal customers another place to buy from.”

Since 2005, Anila’s has won Great Taste Awards for a number of products, including its Goan Green Curry Sauce, the Spicy Mild Curry Sauce and the Spicy Korma Curry Sauce.

Most recently the firm’s Hot Mango Pickle struck gold in the 2012 Great Taste Awards by winning a gold star rating.

Regarded as the ‘Oscars’ of the fine food industry, it was the 12th Great Taste Award won by Anila’s Authentic Sauces, which is based in Walton, Surrey, with a production unit in Hounslow.

The news about Selfridges comes as Anila’s Fruity Mild Curry Sauce was short-listed in Cook Vegetarian magazine’s Veggie Awards.

Anila’s produces eight concentrated curry sauces, which are free from artificial colours, additives and preservatives, are sugar, dairy and gluten free, contain no onion or garlic, and are suitable for vegetarians and vegans.

The firm also produces a wide range of chutneys, pickles and dips which are made with single fruits and vegetables, and natural ingredients.

This year Anila’s launched a new Spicy Indian Salsa to mark 20 years since Anila sold her first curry sauce at a local fair in Surrey.

Anila’s Authentic Sauces supplies hundreds of outlets that include speciality food halls, garden centres, delis, farm shops, gift shops and also health stores.

The firm also sells direct to the public at farmers’ markets and at food shows and festivals as well as online via www.anilassauces.com

Products are on sale at places like Harrods, Selfridges, John Lewis Oxford Street and Bluewater, Chatsworth Farm Shop, and Booths in Penrith and Manchester.

Visit www.anilassauces.com for more information.

Issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

Gold Star Award for Anila’s Authentic Sauces’ Hot Mango Pickle

The Hot Mango Pickle produced by Anila’s Authentic Sauces has struck gold in the Great Taste Awards by winning a gold star rating.

Regarded as the ‘Oscars’ of the fine food industry, it was the 12th Great Taste Award won by Anila’s Authentic Sauces, which produces premium curry sauces, pickles, chutneys and dips.

The gold star rating means that the judges found the Hot Mango Pickle to be a “virtually faultless food”.

Their comments included “we love the flavour of the raw mango”, “open textured and chunky giving it a rustic appearance. Nice to see the chilli seeds” and “a great aroma”.

“I am very pleased to hear that the Hot Mango Pickle has been rated as gold star,” said Anila Vaghela, who is celebrating her 20th year in the business in 2012.

“It’s a very popular product with our customers and is made with fresh green mangoes. It’s a perfect accompaniment to many different dishes and snacks, including curries, parathas and chappatis.”

Gluten free, dairy free and with no added sugar, the pickle is one of 17 accompaniments and eight curry sauces produced by Anila’s, which is based in Walton, Surrey, with a production unit in Hounslow.

The Great Taste Awards are run by the Guild of Fine Food and received almost 9,000 entries this year. Less than a third received an accolade of one gold star, two gold star or three gold star following the judging process.

Since 2005, Anila’s has won Great Taste Awards for a number of products, including its Goan Green Curry Sauce, the Spicy Mild Curry Sauce and the Spicy Korma Curry Sauce.

The company has also won other awards. Earlier this year the Goan Green Curry Sauce was named a winner in the FreeFrom Food Awards 2012. It was previously named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

At the FreeFrom Food Awards 2012, the judges said: “Anila’s sauces are always so wonderful as she uses such beautifully fresh and pure ingredients in such perfect balance. Lovely, subtle flavours, gently permeated by the coconut milk. Deep green flavour and fantastic ingredients.”

This year Anila’s launched a new Spicy Indian Salsa to mark 20 years since Anila sold her first curry sauce at a local fair.

Anila’s sauces are free from artificial colours, additives and preservatives, are sugar, dairy and gluten free, contain no onion or garlic, and are suitable for vegetarians and vegans.

The accompaniments are made with single fruits and vegetables, and natural ingredients.

Anila’s Authentic Sauces supplies hundreds of outlets that include speciality food halls, garden centres, delis, farm shops, gift shops and also health stores. The firm also sells direct to the public at farmers’ markets and at food shows and festivals as well as online via www.anilassauces.com

Products are on sale at places like Harrods, John Lewis Oxford Street and Bluewater, Chatsworth Farm Shop, and Booths in Penrith and Manchester.

Visit www.anilassauces.com for more information.

Issued by Perfect 10 PR www.perfect10pr.co.uk

Award-winning Anila’s Authentic Sauces secures Hong Kong contract

Premium curry sauce producer Anila’s Authentic Sauces has gained a contract to supply a prestigious group of stores in Hong Kong.

The range has just launched in the flagship ParknShop food hall store, Great, in Central Hong Kong, as well as the ParknShop’s Taste store, in Stanley, Hong Kong.

The products are currently featuring as part of a British promotion in the retail outlets.

The news comes as Anila’s Authentic Sauces scoops another award for its curry sauces – this time for the Goan Green Curry Sauce, which has been named a winner in the FreeFrom Food Awards 2012.

It is the latest award given to the Goan Green, which was also named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

At the FreeFrom Food Awards 2012, the judges said: “Anila’s sauces are always so wonderful as she uses such beautifully fresh and pure ingredients in such perfect balance. Lovely, subtle flavours, gently permeated by the coconut milk. Deep green flavour and fantastic ingredients.”

Eighteen of Anila’s products are now on sale in the Hong Kong stores, including curry sauces and accompaniments. The firm also exports to Germany and Ireland.

“I am very pleased to have secured an order to supply to such a well-regarded group of stores in Hong Kong,” said Anila Vaghela, who runs the company with husband Dan. “And of course we are delighted that our Goan Green Curry Sauce has won another award. It’s our most popular product.”

Anila’s Authentic Sauces, which is based in Walton-on-Thames, Surrey, with a production unit in Hounslow, produces a range of eight varieties of curry sauce and 17 types of a mix of pickles, chutneys and dips, including a new spicy Indian salsa which has been launched in 2012 to mark 20 years since Anila sold her first curry sauce at a local fair.

Anila’s sauces are free from artificial colours, additives and preservatives, are sugar, dairy and gluten free, contain no onion or garlic, and are suitable for vegetarians and vegans. The accompaniments are made with single fruits and vegetables, and natural ingredients.

Anila’s Authentic Sauces supplies hundreds of outlets that include speciality food halls, garden centres, delis, farm shops, gift shops and also health stores. The firm also sells direct to the public at farmers’ markets and at food shows and festivals as well as online via www.anilassauces.com

Products are on sale at places like Harrods, John Lewis Oxford Street and Bluewater, Chatsworth Farm Shop, and Booths in Penrith and Manchester.

Visit www.anilassauces.com for more information.

Issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

New spicy Indian salsa launched to celebrate 20 year anniversary for Anila’s sauces

Premium curry sauce producer Anila’s Authentic Sauces is launching a new spicy Indian salsa to celebrate 20 years in the business.

It’s 20 years since Anila Vaghela sold her first jar of homemade curry sauce at an Easter fair in Weybridge, Surrey, in 1992.

Now a supplier of award-winning curry sauces, chutneys, pickles and dips to top delis, speciality stores and farm shops across the UK, Anila’s Authentic Sauces is unveiling a new product to mark the occasion, together with a recipe leaflet.

The spicy Indian salsa complements the current range of 16 accompaniments produced by Anila’s which are made with single fruits and vegetables.

Handmade with fresh ingredients, the spicy Indian salsa is gluten free, dairy free and contains no onions or garlic.

A delicious blend of tomatoes, red peppers, green chillies and spices, the salsa is the perfect accompaniment to Anila’s range of eight authentic curry sauces.

“I started by using old traditional family recipes and I still use them today as the basis of my products, 20 years on,” said Anila Vaghela. “We continue to make our curry sauces and accompaniments in small batches, and we sell direct to the public via farmers’ markets and other events.

However, production has obviously increased significantly since those early days and my products are now on sale at places like Harrods, John Lewis Oxford Street and Bluewater, Chatsworth Farm Shop, and more recently Booths in Penrith and Manchester.

“The new spicy Indian salsa is also based on a family recipe, and I’m looking forward to sharing it with our customers.”

Recommended retail price for the 200g jar is £3.30. The salsa is currently available via www.anilassauces.com and is expected to be rolled out to stockists across the country.

Growing up as the eldest child and grandchild in the family, Anila learnt to cook alongside her mother, her grandmothers and her great grandmother while they were living in Zimbabwe.

Years later, as a busy mum living in Walton-on-Thames in Surrey, Anila would make large batches of curry sauce for convenience. Her cooking had always been popular with friends and family, and in the early 1990s she began selling jars of curry sauce on a very small scale in her local community. She sold all 80 jars at her first fair at Easter in Weybridge in 1992. Phone calls from very satisfied customers followed, and Anila began fulfilling small orders.

In 1997 she was made redundant from her job as a PA and decided to seize the opportunity to form her own company to develop Anila’s Authentic Sauces. Before long Anila’s curry sauces were on the shelves of a range of health stores, delicatessens and independent specialist shops.

Anila outgrew her kitchen at home and moved to a catering kitchen in Surbiton in 2002. A year later the business needed larger premises once more, and Anila’s re-located to a 1400 sq ft unit in Hounslow. In 2006, husband Dan also joined the team as operations manager and is in charge of production, whilst Anila takes care of sales & marketing.

Anila’s now produces eight varieties of curry sauce and 16 types of a mix of pickles, chutneys and dips – plus the spicy Indian salsa. The firm supplies hundreds of outlets that include garden centres, delis, farm shops, gift shops and also health stores. It also sells direct to the public at farmers’ markets and at food shows and festivals as well as online via www.anilassauces.com

“It’s amazing to think that it’s been 20 years since I made my first proper sale,” said Anila, who’s 55. “At the time, Indian food wasn’t anywhere near as popular as it is today, and there were very few small producers like myself, only large manufacturers supplying the supermarkets. I started with four flavours of curry sauce – additional sauces and the chutneys and pickles came later as a result of demand from customers.

“I was 40 when I was made redundant, and having set up my own business, I haven’t looked back. Since I was a child I have had a great love of food and of cooking, and it’s been a dream come true to run Anila’s.”

Anila’s sauces are based on a traditional family recipe, made from the freshest ingredients in small batches. They are free from artificial colours, additives and preservatives, and are sugar, dairy and gluten free, and contain no onion or garlic. Using 23 different spices, the sauces have a homemade quality just like “Mum makes” and there are certainly no imitations.

FoodLovers Approved, Anila’s Authentic Sauces has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

In 2009 Anila’s Spicy Korma Curry Sauce scooped a “Free From” Food Award.
Visit www.anilassauces.com for more information.


Issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

Anila’s Authentic Sauces Goan Green Curry Sauce shortlisted for award

The Goan Green Curry Sauce produced by Anila’s Authentic Sauces has been short listed in this year’s FreeFrom Food Awards.

The awards celebrate the innovation and imagination shown by the food industry in creating foods that do not include one or more of the ingredients wheat, gluten, dairy products, eggs, yeast, soya, and sugar which can be associated with health problems in some people.

Anila’s sauces are based on a traditional family recipe, made from the freshest ingredients in small batches. They are free from artificial colours, additives and preservatives, and are sugar, dairy and gluten free, and contain no onion or garlic.

The company, based in Walton-on-Thames, Surrey, and with a manufacturing unit in Hounslow, produces eight varieties of curry sauce and 16 types of a mix of pickles, chutneys and dips.

It has won a number of awards for its products, including a host of Great Taste Awards.

“We are delighted to hear that the Goan Green Curry Sauce has been short listed in the 2012 FreeFrom Food Awards,” said Anila Vaghela, who runs the company and who sold her first curry sauce 20 years ago at a fair in Weybridge, Surrey. “It’s one of our most popular sauces.”

More than 300 products were entered in the 17 categories of the awards, with Anila’s Goan Green Curry Sauce short listed in the FreeFrom Ingredients category. The winners of the 2012 FreeFrom Food Awards will be announced and presented with their certificates by chef Antony Worrall Thompson at an event in West India Dock on April 17th.

Anila’s Goan Green Curry Sauce has previously been named Best Vegan Product 2011 in the Veggie Awards run by Cook Vegetarian! Magazine, while Anila’s Spicy Korma Curry Sauce scooped a FreeFrom Food Award in 2009.

The firm supplies hundreds of outlets that include speciality food halls, garden centres, delis, farm shops, gift shops and also health stores. It also sells direct to the public at farmers’ markets and at food shows and festivals as well as online via www.anilassauces.com

Products are on sale at places like Harrods, John Lewis Oxford Street and Bluewater, Chatsworth Farm Shop, and Booths in Penrith.

Visit www.anilassauces.com for more information.

Issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

Notcutts order for Anila's Authentic Sauces

Premium curry sauce producer Anila’s Authentic Sauces has won an order to directly supply 13 stores in the Notcutts garden centre group.

The outlets are each taking a selection of 13 curry sauces, chutneys and pickles.

Anila Vaghela, who runs Anila’s Authentic Sauces, said: “We are very pleased to be directly supplying Notcutts with our award-winning products to add to the ranges in their food halls. It means our customers have more places from which to buy their favourite curry sauces, chutneys and pickles.”

Anila, who is this year celebrating 20 years in the business after selling her first jar of homemade curry sauce at a fair in Weybridge, Surrey, in March 1992, produces eight varieties of curry sauce and 16 types of a mix of pickles, chutneys and dips. The firm supplies hundreds of outlets that include garden centres, delis, farm shops, gift shops and also health stores. It also sells direct to the public at farmers’ markets and at food shows and festivals as well as online via www.anilassauces.com

Anila’s Authentic Sauces is supplying to Notcutts branches in Bagshot, Cheshire, Pontefract, Nottingham, Worksop, Norwich, Cambridge, Manchester, Maidstone, Staines, Oxford, St Albans and Peterborough.

Anila’s sauces are based on a traditional family recipe, made from the freshest ingredients in small batches. They are free from artificial colours, additives and preservatives, and are sugar, dairy and gluten free, and contain no onion or garlic. Using 23 different spices, the sauces have a homemade quality just like “Mum makes”.

Based in Walton-on-Thames, with a unit in Hounslow, Anila’s Authentic Sauces has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

In 2009 Anila’s Spicy Korma Curry Sauce scooped a “Free From” Food Award.

Visit www.anilassauces.com for more information and booking.

Issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

New outlets selling Anila’s Authentic Sauces products

Products from Anila’s Authentic Sauces are going on sale in two new premium stores from next month.

Anila’s range of curry sauces and accompaniments is being taken for the first time by North West retailer Booths. The products are going into its new Penrith store which opens in Cumbria on November 15th.

A selection of Anila’s products is also going on sale in Glasgow in Whole Foods Market – the world’s leading organic and natural grocery store. The retailer is opening its first outlet in the UK outside London on November 16th.

“I am delighted to have secured shelf space for Anila’s products in two such well-regarded retailers,” said Anila Vaghela, who runs Anila’s Authentic Sauces. “It’s exciting to be going into Booths for the first time, and also to be part of Whole Foods’ expansion plans.

“We’ve supplied the Whole Foods branches in London for more than ten years now, and it is great news that a store is being opened in Glasgow.”

The stores are the latest in a number of new outlets that have recently taken Anila’s products, including Bents Garden & Home, Cheshire – four times holder of the best destination garden centre in the UK.

Anila’s Authentic Sauces produces an eight-strong range of award-winning gluten-free, dairy-free and sugar-free curry sauces. Suitable for vegetarians and vegans, the sauces are sold in speciality food stores, farm shops, garden centres and health shops around the country, including top stores like Harrods and John Lewis Food Halls at Oxford Street and Bluewater.

The company, founded by Anila in 1997, also produces a mouth-watering range of 16 chutneys, pickles and dips.

The Penrith Booths store, which will be the 28th outlet for the family-run retailer, is taking 15 lines, including all eight curry sauces. Whole Foods Market, which sells some of the finest natural and organic food available, is taking a similar number.

Anila’s Authentic Sauces has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

In 2009 Anila’s Spicy Korma Curry Sauce scooped a “Free From” Food Award.

Anila’s Authentic Sauces is based in Walton-on-Thames, Surrey, with a unit in Hounslow, and is run by Anila and her husband Dan.

Visit www.anilassauces.com for more information.

Issued by Nottingham-based PR company Perfect 10 PR www.perfect10pr.co.uk

Anila's Authentic Sauces secures new distributors for its curry sauces and accompaniments

Award-winning premium curry sauces and accompaniments producer Anila’s Authentic Sauces has secured a new distributor in the shape of Queenswood Natural Foods.

It comes just a few weeks after Anila’s also began distributing its products through Cotswold-based wholesaler The Gorgeous Food Company, which specialises in gourmet and speciality products.

Queenswood Natural Foods, based in Somerset, operates throughout the South, South East, and South West of England, as well as the Midlands and South Wales, delivering to the natural, organic and fine food trade.

Both companies are taking the majority of Anila’s range, which includes eight curry sauces and 16 chutneys, pickles and dips.

“I am very pleased that Queenswood Natural Foods and The Gorgeous Food Company are now distributing our products, which hopefully will make it easier for independent shops, fine food outlets, garden centres and health food stores to take them on their shelves,” said Anila Vaghela, who founded Anila’s Authentic Sauces in 1997.

“Our sauces are premium products that contain only natural ingredients, and are free from dairy, gluten, added sugar, onion and garlic. They are also suitable for vegans and vegetarians, so they are perfect for a wide range of customers, and for the outlets that both distributors supply to.”

Anila’s products have recently unveiled new labels to reflect the distinct characteristics of the range and to promote the concentrated nature of the superb Indian curry sauces – adding water doubles the quantity of curry sauce. Behind the labels are guides to making the perfect authentic meal using the ingredients of choice, along with serving suggestions and contact details for even more great recipe ideas.

The curry sauces, chutneys, pickles and dips are also being packaged in chic new jars.

Anila’s has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

In 2009 Anila’s Spicy Korma Curry Sauce scooped a “Free From” Food Award.

Anila’s Authentic Sauces is based in Walton-on-Thames, Surrey, with a unit in Hounslow, and is run by Anila and her husband Dan.

Anila’s products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at around 20 farmers’ markets across Surrey, Berkshire, and Buckinghamshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Ripley, Reading, Beaconsfield and Farnham, and online via www.anilassauces.com

Issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

Anila’s Authentic Sauces on sale in ‘garden centre of the year’

Award-winning premium curry sauces and accompaniments from Anila’s Authentic Sauces are now on sale at Bents Garden & Home, Cheshire – four times holder of the best destination garden centre in the UK.

The outlet is the first stockist of Anila’s range in the area.

Around 18 products made by Anila’s Authentic Sauces are now on sale in the food hall at the garden centre in Glazebury, near Warrington, which was named the Garden Centre Association Destination Garden Centre of the Year in 2011 for the third year running.

“We recently had a very successful tasting session at Bents Garden & Home – their customers loved our range of curry sauces, chutneys and pickles – and so I am delighted that the luxury food hall has become our first garden centre stockist in Cheshire,” said Anila Vaghela, who founded Anila’s Authentic Sauces in 1997.

“Our sauces are premium products that contain only natural ingredients, and are free from dairy, gluten, added sugar, onion and garlic. They are also suitable for vegans and vegetarians, so they are perfect for a wide range of customers. We are sure they will go down very well with customers in the speciality food hall of Bents Garden & Home, which specialises in products from local, national and international suppliers with impeccable provenance.”

Established in 1937, Bents is a family run business that has grown from a small garden centre into a destination for quality, home, garden and leisure shopping. Its food hall is an emporium for food lovers.

Anila’s products, which sell through delis, farm shops, garden centres, health food stores and quality food retailers, have recently unveiled new labels to reflect the distinct characteristics of the range and to promote the concentrated nature of the superb Indian curry sauces – adding water doubles the quantity of curry sauce. Behind the labels are guides to making the perfect authentic meal using the ingredients of choice, along with serving suggestions and contact details for even more great recipe ideas.

The curry sauces, chutneys, pickles and dips are also being packaged in chic new jars.

Anila’s has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

In 2009 Anila’s Spicy Korma Curry Sauce scooped a “Free From” Food Award.

Anila’s Authentic Sauces is based in Walton-on-Thames, Surrey, with a unit in Hounslow, and is run by Anila and her husband Dan.

Anila’s products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at around 20 farmers’ markets across Surrey, Berkshire, and Buckinghamshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Ripley, Reading, Beaconsfield and Farnham, and online via www.anilassauces.com


Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

Anila's Authentic Sauces gains first Scottish distributor

Award-winning premium curry sauce and accompaniments producer Anila’s Authentic Sauces has gained its first dedicated Scottish distributor, who has almost immediately begun supplying to six independent retailers.

The move will help Anila’s to expand its retail stockists north of the border, and comes as the firm launches its stylish new branding with peel and reveal labelling that will inspire customers to create fantastic dishes of their own.

Anila’s products, which sell through delis, farm shops, health food stores and quality food retailers, recently unveiled new labels to reflect the distinct characteristics of the range.

The labels highlight the concentrated nature of the superb Indian curry sauces – adding water doubles the quantity of curry sauce. The labels also emphasize the authentic great taste …and that the sauces contain only natural ingredients, are free from dairy, gluten, added sugar, onion and garlic, and are suitable for vegans and vegetarians.

And behind the new-look label on each jar is a guide to making the perfect authentic meal using the ingredients of choice along with serving suggestions and contact details for even more great recipe ideas.
The curry sauces, chutneys, pickles and dips are also being packaged in chic new jars.

“We are very pleased to have our first dedicated Scottish distributor,” said Anila Vaghela, who founded Anila’s Authentic Sauces in 1997. “This will make it easier for our existing Scottish stockists, and should hopefully help us to increase the number of retailers who would like to have our curry sauces, chutneys, pickles and dips on their shelves.”

Wholesale supplier Blue Mountain Scotland, run by Raymond Wilson, will be working with Anila’s Authentic Sauces to provide a distribution service covering most of Scotland.

“Raymond came to London to visit our manufacturing unit, as he is very hands on and wanted to see how our fantastic products are made. The ethos of Raymond's business is that people buy from people and customer satisfaction is number one priority,” added Anila.

Raymond said: “I have been looking for some time for a product that I could add to my portfolio, and felt that Anila's range was just perfect. I am delighted with how well it is being received in Scotland.”

Anila’s produces eight premium concentrated curry sauces, covering most regional tastes of India, handmade in small batches, as well as a range of 16 chutneys, pickles and dips made with single fruits and vegetables. The chutneys and pickles, which are also made using natural ingredients, are delicious accompaniments to curries and cheese, and perfect in sandwiches and marinades.

The firm has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

In 2009 Anila’s Spicy Korma Curry Sauce scooped a “Free From” Food Award.
Dairy-free, gluten-free and with no added sugar, the curry sauces are suitable for vegetarians and vegans. They also don’t contain onion or garlic, which make them ideal for families with differing dietary requirements.

Anila’s Authentic Sauces is based in Walton-on-Thames, Surrey, with a unit in Hounslow, and is run by Anila and her husband Dan.

Anila’s products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at around 20 farmers’ markets across Surrey, Berkshire, and Buckinghamshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Ripley, Reading, Beaconsfield and Farnham, and online via www.anilassauces.com


Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

Stylish new look for award-winning Anila's Authentic Sauces

Premium curry sauce and accompaniments producer Anila’s Authentic Sauces has unveiled a stylish new branding with peel and reveal labelling that will inspire customers to create fantastic dishes of their own.

The award-winning producer, which sells through delis, farm shops, health food stores and quality food retailers across the UK, has designed new labels to reflect the distinct characteristics of the range.

The labels highlight the concentrated nature of the superb Indian curry sauces – adding water doubles the quantity of curry sauce. The labels also emphasize the authentic great taste …and that the sauces contain only natural ingredients, are free from dairy, gluten, added sugar, onion and garlic, and are suitable for vegans and vegetarians.

And behind the new-look label on each jar is a guide to making the perfect authentic meal using the ingredients of your choice along with serving suggestions and contact details for even more great recipe ideas.

The curry sauces, chutneys, pickles and dips are also being packaged in chic new jars.

“The new labels give a clear message that the products created by Anila’s Authentic Sauces are speciality products, while at the same time highlighting the concentrated nature of the curry sauces,” explained Anila Vaghela, who founded Anila’s Authentic Sauces in 1997.

“What we provide are concentrated curry sauces that consumers use as a base to make a great-tasting, authentic home-made curry, as well as a range of fine, authentic pickles, chutneys and dips. We believe our new look accurately captures the sophistication of our award-winning range.

“The peel and reveal labels are a great way for customers to get even more from our authentic sauces, chutneys and pickles.”

Anila’s produces eight premium concentrated curry sauces, covering most regional tastes of India, handmade in small batches, as well as a range of 16 chutneys, pickles and dips made with single fruits and vegetables. The chutneys and pickles, which are also made using natural ingredients, are delicious accompaniments to curries and cheese, and perfect in sandwiches and marinades.

The firm has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

In 2009 Anila’s Spicy Korma Curry Sauce scooped a “Free From” Food Award.
Dairy-free, gluten-free and with no added sugar, the curry sauces are suitable for vegetarians and vegans. They also don’t contain onion or garlic, which make them ideal for families with differing dietary requirements.

Anila’s Authentic Sauces is based in Walton-on-Thames with a unit in Hounslow, and is run by Anila and her husband Dan.

Anila’s products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at around 20 farmers’ markets across Surrey, Berkshire, and Buckinghamshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Ripley, Reading, Beaconsfield and Farnham, and online via www.anilassauces.com

Anila’s will be at the following events over the next few months:
The East of England Food Festival, 16-17 April, Knebworth House, Knebworth
Badminton Horse Trials, 21-25 April, Badminton, Gloucestershire
The Grow Your Own Show, 1-2 May, Loseley Park, Guildford
Food & Farming Fair, 1-2 May, Singleton, West Sussex.
Malvern Spring Fair, 12-15 May, Malvern, Worcestershire
Surrey County Show, 30 May, Guildford, Surrey
The Petersfield Food Festival, 4-5 June, Petersfield Town Centre, Hampshire
The Garden Show, 10-12 June, Stansted Park, Rowlands Castle, Hampshire
BBC Good Food Summer Show, 15-19 June, Birmingham NEC
The Great Yorkshire Show, 12-14 July, Yorkshire Showground, Harrogate
The Holkham Country Fair, 16-17 July, Holkham Hall, Norfolk

Recent customer comments about Anila’s range include:
“Your Hot Methi Curry was amazing!”
“I am in raptures of pleasure, your sauce is a triumph, I cannot praise it enough. The word exquisite does not do it justice.”
“Anila's Goan Green Curry Sauce tastes amazing, as good if not better than much of the food I ate whilst travelling in India a few years ago.”

The recommended retail price of Anila’s Curry Sauces is from £4, with the pickles, chutneys and dips from £3.30.

www.anilassauces.com

Nottingham PR consultant Perfect 10 PR www.perfect10pr.co.uk

Anila’s new look range to be exhibited at the Spring Fair International, NEC, Birmingham

Premium curry sauce and accompaniments producer Anila’s Authentic Sauces will be showcasing its stylish new branding at the Spring Fair International at the NEC Birmingham from 6-10 February.

The award-winning producer, which supplies to delis, farm shops, health food stores and quality food retailers across the UK, has designed new labels that reflect the distinct characteristics of the range.

The curry sauces, chutneys, pickles and dips are also being packaged in chic new jars to further enhance the image of the brand, which has won a string of awards for its products.

“The new labels give a clear message that the products created by Anila’s Authentic Sauces are speciality products, while at the same time highlighting the concentrated nature of the curry sauces,” explained Anila Vaghela, who founded Anila’s Authentic Sauces in 1997.

“What we provide are concentrated curry sauces that consumers use as a base to make a great-tasting, authentic home-made curry, as well as a range of fine, authentic pickles, chutneys and dips. We believe our new labels and jars will help us to stand out on the shelves, and really make a statement about the quality of Anila’s products.”

Anila’s produces eight premium concentrated curry sauces, handmade in small batches, as well as a range of 16 chutneys, pickles and dips made with single fruits and vegetables.

The firm has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

In 2009 Anila’s Spicy Korma Curry Sauce scooped a Free From Food Award.

Dairy free, gluten free and with no added sugar, the curry sauces are suitable for vegetarians and vegans. They also don’t contain onion or garlic, which make them ideal for families with differing dietary requirements.

The new labels and jars are being showcased at Spring Fair International - the UK’s largest home and gift trade show. Visit Anila’s Authentic Sauces at stand 20B46B.

Anila’s Authentic Sauces is based in Walton-on-Thames with a unit in Hounslow, and is run by Anila and her husband Dan.

Anila’s products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at around 20 farmers’ markets across Surrey, Berkshire, and Buckinghamshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Ripley, Reading, Beaconsfield and Farnham, and online via http://www.anilassauces.com/

Recent customer comments include:

“Your Hot Methi Curry was amazing!”

“I am in raptures of pleasure, your sauce is a triumph, I cannot praise it enough. The word exquisite does not do it justice.”

“Anila's Goan Green Curry Sauce tastes amazing, as good if not better than much of the food I ate whilst travelling in India a few years ago.”

http://www.anilassauces.com/

Nottingham PR consultancy Perfect 10 PR
http://www.perfect10pr.co.uk/

Stylish new look for award-winning Anila's Authentic Sauces

Premium curry sauce and accompaniments producer Anila’s Authentic Sauces is unveiling a stylish new branding at the Farm & More Trade Show on January 26th 2011.

The award-winning producer, which supplies to delis, farm shops, health food stores and quality food retailers across the UK, has designed new labels that reflect the distinct characteristics of the range.

The curry sauces, chutneys, pickles and dips are also being packaged in chic new jars to further enhance the image of the brand, which has won a string of awards for its products.

“The new labels give a clear message that the products created by Anila’s Authentic Sauces are speciality products, while at the same time highlighting the concentrated nature of the curry sauces,” explained Anila Vaghela, who founded Anila’s Authentic Sauces in 1997.

“What we provide are concentrated curry sauces that consumers use as a base to make a great-tasting, authentic home-made curry, as well as a range of fine, authentic pickles, chutneys and dips. We believe our new labels and jars will help us to stand out on the shelves, and really make a statement about the quality of Anila’s products.”

Anila’s produces eight premium concentrated curry sauces, handmade in small batches, as well as a range of 16 chutneys, pickles and dips made with single fruits and vegetables.

The firm has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

In 2009 Anila’s Spicy Korma Curry Sauce scooped a Free From Food Award.

Dairy free, gluten free and with no added sugar, the curry sauces are suitable for vegetarians and vegans. They also don’t contain onion or garlic, which make them ideal for families with differing dietary requirements.

The new labels and jars are being unveiled for the first time at the Farm & More Trade Show - the farm retail exhibition being staged at Bournemouth International Centre on January 26th by FARMA, the national association of farm retailers and farmers' markets, and Lloyds Europa; Experts in Local Foods.

Anila’s Authentic Sauces is based in Walton-on-Thames with a unit in Hounslow, and is run by Anila and her husband Dan.

Anila’s products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at around 20 farmers’ markets across Surrey, Berkshire, and Buckinghamshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Ripley, Reading, Beaconsfield and Farnham, and online via www.anilassauces.com

Recent customer comments include:

“Your Hot Methi Curry was amazing!”

“I am in raptures of pleasure, your sauce is a triumph, I cannot praise it enough. The word exquisite does not do it justice.”

“Anila's Goan Green Curry Sauce tastes amazing, as good if not better than much of the food I ate whilst travelling in India a few years ago.”

http://www.anilassauces.com/

http://www.perfect10pr.co.uk/

Anila's Authentic Sauces ideal during Food Allergy and Intolerance Week - January 24th to 28th 2011

Award-winning curry sauces from Anila’s are ideal for curry lovers with food allergies or intolerances…being dairy-free, gluten-free and sugar-free, and containing no onions or garlic.

With Food Allergy and Intolerance Week running from January 24th to 28th 2011, it’s the perfect time to discover how Anila’s Authentic Sauces can spice up the diet of anyone who has to take special care over what they eat.

Anila’s has a range of eight curry sauces, based on traditional Indian recipes. They have won 11 Great Taste Awards, and in 2009 Anila’s Spicy Korma Curry Sauce scooped a Free From Food Award. The Goan Green was recently voted Best Vegan product in the Veggie Awards 2011 run by Cook Vegetarian! magazine.

Suitable for vegetarians and vegans, as well as being sugar-free, gluten-free and dairy-free, they also, unusually, don’t contain onions or garlic, so are perfect for people with different intolerances or allergies.

“Producing items that are sugar-free, dairy-free and gluten-free is quite mainstream now, but I’ve noticed an increasing trend for people who are intolerant or allergic to alliums, like onions or garlic,” says Anila Vaghela, who founded the family-run business of Anila’s Authentic Sauces in 1997.

“I base my recipes for Anila’s curry sauces, chutneys and pickles on the dishes I create for my family, and don’t use onions and garlic. I seem to be gaining an increasing number of allium-intolerant customers who are delighted to discover that my traditional and tasty products don’t contain ingredients that upset them.

“Many people mistakenly believe that all curries contain onion and garlic, and curry-lovers could be missing out on their favourite foods because of this belief. But I don’t use alliums in my cooking or my products, and they are proving very popular.”

Anila’s also produces a distinctive and delicious range of 16 different mouth-watering ‘handmade’ chutneys, pickles and dips which are made with single fruits and vegetables, and team up perfectly with a variety of dishes, snacks, meats and cheeses.

Based in Walton-on-Thames, Surrey, Anila’s also has a unit in West London. Anila’s products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at around 20 farmers’ markets across Surrey, Berkshire, and Buckinghamshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Ripley, Reading, Beaconsfield and Farnham, and online via www.anilassauces.com


Food Allergy and Intolerance Week is held from 24th - 28th January 2011 and run by Allergy UK.

www.anilassauces.com
www.perfect10pr.co.uk

Happy New Year to all Perfect 10 PR's clients and associates

Do you have something to shout about?

Why not make 2011 the year to get your message across more effectively and efficiently?


Perfect 10 PR is here to help review your public relations activities and expand your strategy so you can really create an impact.


After a busy 2010 working with clients in the food and drink, construction, education, leisure and commercial vehicle sectors we are looking forward to raising the profile of existing and new clients. So, in 2011, why not make it your New Year's resolution to focus on public relations.


Our experience of print and broadcast media - and their associated websites - will ensure you get the most out of "traditional" communications. But is your business on Facebook? Do you need help and advice about how to exploit social media? Does your website need fresh material or would you like to update your clients regularly with an e-newsletter.

Just some of the coverage for our clients in 2010

As well as extensive coverage in local newspapers, on radio and TV, Croots Farm Shop was named as one of the UK's top ten independent food retailers in the national Observer Food Monthly's 2010 awards.

Anila's Authentic Sauces has already been voted Best Vegan Product for 2011 in the Veggie Awards run by Cook Vegetarian! Magazine.

Cherizena Coffee Beans had its busiest-ever Christmas after Perfect 10 PR achieved wide  coverage in trade and consumer magazines, newspapers and websites during 2010. 

Perfect 10 PR co-ordinated the PR for the launch of the Nottingham Language Academy in autumn 2010.

In 2010 Bunny Hill Riding Centre celebrated its 55th birthday with a reunion

attended by 100s of past and present pupils - thanks to publicity generated

by Perfect 10 PR.

In November Perfect 10 PR handled the Food and Drink iNet innovation awards

public relations for the third time.

Do us a favour!

If you know someone who you think could benefit from an e-newsletter, a press release or further public relations support, please feel free to forward this message to them. Thanks.

Telephone 07787552647 E-mail louise@perfect10PR.co.uk Visit Perfect10PR.co.uk

Spice up Christmas and New Year festivities with Anila’s curry sauces and accompaniments

Liven up festive catering, make the best of Christmas leftovers and always be prepared for unexpected dinner guests by stocking up on store cupboard essentials from the Anila’s curry sauce and accompaniments range.

Anila’s Authentic Sauces can help take the heat out of Christmas culinary stress. The versatile jars of curry sauce are perfect for whipping up quick and easy dishes on Boxing Day or adding a spicy twist to party dips.

The chutneys, pickles and dips are a tasty addition to a Christmas or New Year buffet, and will brighten up any cold meat or cheese selections.

“Christmas and New Year catering can be quite stressful, but the secret is in the planning,” explains Anila Vaghela, who founded the family-run business of Anila’s Authentic Sauces in 1997.

“Being well prepared with a range of tasty store cupboard essentials is one way of making things easier, and it will also ensure that you’re never short of ideas. Anila’s curry sauces and accompaniments are very versatile, and can play a great role in a wide range of different meals and snacks during the festive period when food and drink tend to be a focus.”

Anila’s curry sauces are the ideal store cupboard essential to stock up on before the festive season, as they’re suitable for vegetarians and vegans, as well as being sugar-free, gluten-free and dairy-free. They also don’t contain onions or garlic.

So they are perfect for anyone with specific allergies or intolerances, and just the product for hosts who could find themselves catering for unexpected, or expected, guests with differing dietary needs!

Anila’s has a range of eight curry sauces, based on traditional Indian recipes. They have won 11 Great Taste Awards, and last year Anila’s Spicy Korma Curry Sauce scooped a Free From Food Award.

Anila suggests using one of her sauces not just as the base of a tasty Boxing Day curry, but as a quick and easy party dip by adding a dollop of curry sauce to crème fraiche, yoghurt or mayonnaise.

Anila’s distinctive and delicious range of 16 different mouth-watering ‘handmade’ chutneys, pickles and dips are made with single fruits and vegetables, and team up perfectly with a variety of dishes, snacks, meats and cheeses. They’re a great addition to light buffets and salads during the festive season.

Based in Walton-on-Thames, Surrey, Anila’s also has a unit in West London.

Anila’s products are available from www.anilassauces.com or at the 28 farmers’ markets across the south listed on the website, as well as in John Lewis Oxford Street and John Lewis Bluewater. They are also sold in top quality gourmet stores, such as Harrods, plus hundreds of other outlets, including Wholefoods, Planet Organic, delis, health food stores, garden centres and gift shops.

For more information visit http://www.anilassauces.com/

http://www.perfect10pr.co.uk/

Best Vegan Product for Anila’s Goan Green Curry Sauce in The Veggie Awards 2011

Anila’s Authentic Sauces has scooped another top accolade for its popular Goan Green Curry Sauce by being named as the Best Vegan Product in The Veggie Awards 2011.

The prize-winning product, which also won a two star Gold Great Taste Award in July 2010, was announced as the winner of the vegan category in the awards run by Cook Vegetarian! magazine.

The magazine said: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

The news has delighted Anila’s founder Anila Vaghela, who said: “The Goan Green Curry Sauce is one of our most popular sauces and really is something very special. To win a two star gold Great Taste Award and the Best Vegan Product Award in the space of a few months shows that vegan food can be both tasty and delicious.

“We are thrilled to bits to learn that the judges loved our Goan Green as much as our customers do, and are very proud to win an accolade in the Veggie Awards 2011. It’s a very versatile curry sauce, because as well as being suitable for vegetarians and vegans, it’s also dairy free, gluten free and has no added sugar.”

Anila’s has won 11 Great Taste Awards from the Guild of Fine Food for its range of premium curry sauces, chutneys, pickles and dips. To win a two star award in the summer, up to 20 judges unanimously agreed that the Goan Green Curry Sauce had achieved ‘absolute perfection’. Anila’s Spicy Korma Curry Sauce also scooped a Free From Food Award in 2009.

Made with mint, coriander, spinach and coconut, Anila’s Goan Green Curry Sauce is sold in a range of speciality retailers, delis and farm shops, including Harrods and John Lewis Food Halls at Oxford Street and Bluewater.

It is one of eight premium curry sauces, handmade in small batches, by Anila’s, which was founded in 1997 by Anila Vaghela. The firm also produces a range of 16 chutneys, pickles and dips made with single fruits and vegetables.

The Veggie Awards celebrate flavour, versatility and innovation in the world of meat-free foods, and were being held for the second year.

Cook Vegetarian! deputy editor Fae Gilfillan said: “Once again, food companies came up trumps with their entries for this year’s Veggies proving that vegetarianism is simply not a boring or restrictive diet. We had great fun selecting the winners but with more and more products nominated every year, crowning our winners doesn’t get any easier!”

Anila’s Authentic Sauces is based in Walton-on-Thames with a unit in Hounslow, and is run by Anila and her husband Dan.

Anila’s cooking has always been popular with friends and family, and in the early 1990s she began selling jars of curry sauce on a very small scale in her local community in Walton-on-Thames, Surrey. She sold all 80 jars at her first fair at Weybridge in 1992. Phone calls from very satisfied customers followed, and Anila began fulfilling small orders.

In 1997 she was made redundant from a job as a PA and decided to seize the opportunity to form her own company to develop Anila’s Authentic Sauces.

She carried out extensive research, took expert business advice, and felt there was a gap in the market for high-quality, premium curry sauces. She soon gained a listing in the food hall of her local department store, and before long Anila’s curry sauces were on the shelves of a range of health stores, delicatessens and independent specialist shops.

Anila outgrew her kitchen at home and moved to a catering kitchen in Surbiton in 2002. A year later the business needed larger premises once more, and Anila’s re-located to a 1400 sq ft unit in Hounslow. In 2006, husband Dan also joined the team.

Anila’s products are now sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at 28 farmers’ markets across Surrey, Berkshire, Buckinghamshire and Hertfordshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Cobham, Beaconsfield and Farnham, and online via www.anilassauces.com

http://www.perfect10pr.co.uk/

Anila’s Authentic Sauces on the road in the run up to Christmas

Anila’s Authentic Sauces will be staging stalls at a range of popular events over the coming weeks…giving customers the chance to stock up on products or buy Christmas gifts for their friends and family.

The premium curry sauce and accompaniments producer will be at the Grand Designs Live show at the NEC, Birmingham, from October 8th to 10th and at the Taste of Autumn Show at Wisley Gardens, Surrey, from October 21st to 24th.

Anila’s will also be at the Spirit of Christmas Show from November 3rd to 7th at Olympia, London, and at the Country Living Christmas Fair at the Design Centre, Islington, from November 10th to 14th.

The award-winning producer will round off November with five days at the BBC Good Food Show at the NEC, Birmingham, from November 24th to 28th.

“It’s the perfect opportunity for customers to come along and buy from us directly, or to make a start on their Christmas shopping by buying our delicious curry sauces and accompaniments as gifts for any curry lovers they know,” says Anila Vaghela, who founded the family-run business of Anila’s Authentic Sauces in 1997.

Anila’s has a range of eight curry sauces, based on traditional Indian recipes. They have won 11 Great Taste Awards, and last year Anila’s Spicy Korma Curry Sauce scooped a Free From Food Award.

Suitable for vegetarians and vegans, as well as being sugar-free, gluten-free and dairy-free, they also don’t contain onions or garlic, so are perfect for those with intolerances or allergies.

The firm’s distinctive and delicious range of 16 different mouth-watering ‘handmade’ chutneys, pickles and dips are made with single fruits and vegetables, and team up perfectly with a variety of dishes, snacks, meats and cheeses.

Based in Walton-on-Thames, Surrey, Anila’s also has a unit in West London.

Anila’s products are available from http://www.anilassauces.com/ or at the 28 farmers’ markets across the south listed on the website, as well as in John Lewis Oxford Street and John Lewis Bluewater. They are also sold in top quality gourmet stores, such as Harrods, plus hundreds of other outlets, including Wholefoods, Planet Organic, delis, health food stores, garden centres and gift shops.

For more information visit http://www.anilassauces.com/

http://www.perfect10pr.co.uk/