Tasty new premium breads launched by Central Foods

KaterBake Beetroot and Pumpkin wraps from Central Foods.

Frozen food distributor Central Foods has unveiled a mouth-watering and eye-catching range of new breads for foodservice operators.

Both the KaterBake flavoured wraps and the KaterBake Premium Fine Dining Roll Selection provide operators with something special, as the appetite for innovative and artisanal breads continues to rise.

Suitable for a wide range of different meal occasions throughout the day, the KaterBake Pumpkin Wrap and the KaterBake Beetroot Wrap each contains one of the recommended five-a-day fruit and vegetable intake. Both are suitable for vegetarians and vegans, are dairy free and high in fibre, and are guaranteed to liven up a sandwich or snack display and add excitement to dining menus.

The 12-inch diameter colourful wraps are ideal for tapping into a number of current eating trends such as street food, healthier options and the next generation of breads. Plus, they provide a stunning carrier for tasty fillings.

Meanwhile the KaterBake Premium Fine Dining Roll Selection is the perfect way to bring a traditional bread basket up to date. Featuring a mix of premium sourdough bread rolls in multigrain square, fennel and caraway seed, white torpedo, and beetroot flavours, each roll has an artisan appearance, with the range of different shapes and colours providing a visually appealing variety.

Available from Central Foods.

The new KaterBake selection is also perfect for a number of current trends such as the next generation luxury breads, the premiumisation of commodity products and the striking colours and savoury ‘earth’ flavours that consumers love today.

“The genuine sourdough rolls are made from the bakery’s original 20-year-old ‘mother dough’, which captures yeast naturally present in the air, not just added to the dough like some other bakeries,” said Central Foods MD Gordon Lauder. “The ‘mother dough’ is replenished with flour and water every day, meaning that each and every roll contains a part of the original 20-year-old dough mix. It is this original ‘mother dough’ that defines the deliciousness of bread and creates a taste and texture that just cannot be replicated any other way, ensuring our rolls are not only artisan but also premium.”

High in fibre, dairy free and suitable for vegetarians and vegans, each roll is approximately 45g in size.

“Our new KaterBake ranges are perfect for many of the latest eating trends and are both stunning in looks and taste,” added Gordon. “Frozen breads are ideal for caterers, as they really deliver on the flavour and presentation front when as fresh as possible, so it makes sense for caterers to have breads to hand in frozen format. It means they have a constant supply of ‘fresh’ stock to ensure they give their customers great-tasting and attractive food.

“Frozen food is also very useful as a back-up, in case demand outstrips supply. And of course, being able to defrost and serve just what is required, for items like bread, is key to reducing waste. This helps cut unnecessary costs and avoid unnecessary wastage – something that we should all be striving to do, whatever the type of the catering operation.”
The new bread ranges complement the wide selection of sweet and savoury bakery products offered by Central Foods, which include naans, tortillas, flatbreads, pitta breads, chapattis, sub rolls, crumpets, doughnuts, American pancakes, crepes, scones and other items.

Central Foods, which is based at Collingtree near Northampton, supplies more than 220 independent wholesalers, as well as larger national and regional wholesalers. It also supplies to foodservice caterers across the entire foodservice industry, including pubs, hotels, restaurants, staff canteens, schools, hospitals, coffee shops, football grounds and universities.

Offering a one-stop shop to the foodservice sector, Central Foods sources products from around the world and the UK, supplying more than 400 different lines, ranging from meat, bakery items and canapés through to buffet products, desserts and puddings.

The company has steadily grown since it was founded 21 years ago, and recently was named for the first time in a report by Grant Thornton as being in the top 100 companies in Northamptonshire. The company was also a finalist in the Family Business United Family Business of the Year Awards 2017 for the Midlands.

For more details about Central Foods, visit www.centralfoods.co.uk

Press release issued by Nottingham based PR company Perfect 10 PR www.perfect10pr.co.uk

Croots Farm Shop helps put Great British family businesses on the map

Steve and Kay Croot

Derbyshire farm shop Croots is hosting a visit from the Family Business Road Trip 2017.

On April 24^th, Family Business United begins its annual tour of some of the UK’s most successful family businesses with the launch of The Family Business Road Trip 2017 in the South West – with plans to visit Croots Farm Shop the following month.

The Family Business Road Trip is an innovative event that celebrates the essential contribution family firms make to national GDP and regional economies, and, as a family firm, Croots is delighted to be taking part in the event this year.

In the UK, the family business sector accounts for more than 4 million firms, £1.1 trillion in turnover (almost a quarter of UK GDP) and employs more than nine million people. In addition, the top 20 family owned firms in the UK generate turnover in excess of £49 billion.

Family firm Sturgess Jaguar is providing the car for the trip and the event is being sponsored by PwC, Farrer & Co, Western Pension Solutions and Close Brothers Asset Management. The Family Business Road Trip 2017 runs for six weeks covering Yorkshire to the Lake District and the Midlands to London, East Anglia, Sussex and a whole host of counties in between.

It will be popping into Croots Farm Shop at Farnah House Farm, Wirksworth Road, near Duffield, on Monday May 15^th.

Steve Croot, who runs the farm shop with wife Kay, said: “Croots Farm Shop is very much a family affair, based on the farm run by Kay’s parents and the place where she grew up. Our staff are part of that extended family, and we’ve even got my sister Val involved, as after her appearance on the Great British Bake Off TV programme last year, she’s launched a range of bakes at our farm shop here in Derbyshire.

“We’re looking forward to welcoming the Family Business Road Trip 2017 during May. It’s great that they recognise the value that family businesses bring to the economy.”

Over the six weeks, the tour will meet with families behind some of the UK’s most noteworthy businesses, including Wyke Farms, Thatchers Cider, Cotteswold Dairy, Heck Foods, Troy Foods, Arighi Bianchi and Hypnos Beds.

Penny Lovell, head of private client services at Close Brothers Asset Management, said: “Family businesses are a key driver of the economy and we look forward to meeting some of the UK’s most successful firms.”

Sian Steele, head of family business at PwC in the UK, added: “Events such as this enable us to see first-hand the real diversity of the family business sector and the great contribution they make to the local, national and international economy.”

Richard Lane, head of family business at Farrer & Co, added: “It is a real pleasure to meet family business owners in their own environments, to see the passion they have for what they do, and in many cases, have been doing for generations. It reinforces our understanding of the sector and is a real insight into the family business world.”

Paul Andrews, Founder and managing director of Family Business United, concluded: “Family firms are the very backbone of the UK economy, and we are excited to be meeting with some of the best known family businesses in the UK, as well as some lesser-known hidden gems. We want to celebrate the businesses that do so much for the country, by helping them to link up and share the knowledge and experience of other family businesses, as well as having access to advice from who are committed to helping family businesses shine. The Family Business Road Trip is a great way for us to champion the sector and to help put some great British family businesses on the map.”

More details are at www.familybusinessunited.com

All of the visits will be covered with pictures and quotes throughout the trip on social media. The Family Business Road Trip 2017 can be followed on twitter by using #FBRoadtrip2017.

Paul concluded: "This is the fourth year that we are undertaking the trip around the UK and we are undoubtedly going to meet some great businesses, some inspirational family business and their leaders and we are really looking forward to putting the family business sector on the map.”

Croots Farm Shop is open Monday to Saturday from 9am to 5pm (Shires Eatery until 4.30pm) and from 10am to 4pm on Sundays. Croots runs Fresh Fish Thursdays between 9am and 1pm on Thursdays.

For more information, visit www.croots.co.uk Find Croots on Twitter @crootsfarm_shop or on Facebook www.facebook.com/Croots-Farm-Shop

Press release issued by Nottingham based PR company Perfect 10 PR www.perfect10pr.co.uk

Frozen food distributor Central Foods shortlisted in Family Business United Awards

Central Foods Sales and Marketing Team

Frozen food distributor Central Foods has been named a finalist for the Midlands Family Business of the Year Award 2017.

The Northamptonshire-based business, run by husband and wife team Gordon and Alison Lauder for the past 21 years, is one of 12 family firms shortlisted for the accolade.

“We are thrilled to hear we’ve been nominated in the final of this award. It’s fantastic news for Central Foods and all of our loyal, hardworking team,” said managing director Gordon Lauder.

“This year we celebrate our 21^st birthday and to learn that we are a finalist of the Midlands Family Business of the Year Award 2017 is cause for a double celebration.

“I’d like to thank all our staff, as well as our customers and clients, who have supported us in the journey we have taken to become one of the UK’s best-known frozen food suppliers to the wholesale and foodservice sector. Congratulations and best of luck to all the finalists in the awards.”

The Family Business of the Year Awards are organised by Family Business United, the award-winning magazine and resource centre that champions and celebrates the family business sector. Now in their fifth year, the awards recognise the diversity, strength and depth of family firms across the UK and seek to highlight the contribution that family firms make to the UK economy.  

Open to family firms of all generations, sizes and sectors, the awards recognise some outstanding family firms and really help to put family businesses on the map.

Paul Andrews, founder and managing director of Family Business United, said: "We are delighted to be able to pull together such a vibrant bunch of family businesses, some that have succeeded for numerous generations and continue to thrive, and others that are relatively young but have great values at the heart of what they do.

“Well done to Central Foods on being named a finalist.”

Sian Steele, head of family business at PwC, sponsors of the award added: "Any one of those shortlisted would make worthy winners and ambassadors for the sector. We are looking forward to finding out more about each of them and I am sure that the decisions to determine the winner will not be easy.  Previous winners of this award include Penny Hydraulics, Cropwell Bishop and Fracino so the 2017 winners will be following in the footsteps of some incredible family firms."

The awards process concludes at a gala reception and awards ceremony that takes place in London at the prestigious May Fair Hotel in London on June 8 where the winners will be crowned.

Central Foods, which is based at Collingtree near Northampton, supplies more than 220 independent wholesalers, as well as larger national and regional wholesalers. It also supplies to foodservice caterers across the entire foodservice industry, including pubs, hotels, restaurants, staff canteens, schools, hospitals, coffee shops, football grounds and universities.

Offering a one-stop shop to the foodservice sector, it sources products from around the world and the UK, supplying more than 400 different lines, ranging from meat, bakery items and canapés through to buffet products, desserts and puddings.

For more information visit www.centralfoods.co.uk

Press release issued by Nottingham based PR company Perfect 10 PR www.perfect10pr.co.uk 

Croots Farm Shop & Café a finalist in Family Business United Awards 2017

Kay and Steve Croot

Derbyshire farm shop Croots has been named a finalist for the Midlands Family Business of the Year Award 2017.

The farm shop and café near Duffield, run by husband and wife team Steve and Kay Croot, is one of 12 family firms shortlisted for the accolade.

“We are delighted to learn that we’ve been chosen as a finalist in this award. It’s great news for Croots Farm Shop and all the wonderful, hard-working staff we have on our team,” said Kay Croot. “The farm shop was launched at my parents’ farm in 2008, and has gone from strength to strength.

“It’s very much a family business, with our staff being part of our extended family. We have some people that have been with us at Croots Farm Shop since the start and are incredibly loyal and amazing with customers. We have shared our progress with them, they understand what we are striving to deliver, live the same values and we look after them and treat them like part of a big family.

“I’d like to thank them, as well as all our suppliers and customers, for helping this family business to grow and to get to a stage where we have been named a finalist of the Midlands Family Business of the Year Award 2017.”

The Family Business of the Year Awards are organised by Family Business United, the award-winning magazine and resource centre that champions and celebrates the family business sector. Now in their fifth year, the awards recognise the diversity, strength and depth of family firms across the UK and seek to highlight the contribution that family firms make to the UK economy.  

Open to family firms of all generations, sizes and sectors, the awards recognise some outstanding family firms and really help to put family businesses on the map.

Paul Andrews, founder and managing director of Family Business United, said: "We are delighted to be able to pull together such a vibrant bunch of family businesses, some that have succeeded for numerous generations and continue to thrive, and others that are relatively young but have great values at the heart of what they do.

“Well done to Croots Farm Shop & Café on being named a finalist.”

Sian Steele, head of family business at PwC, sponsors of the award added: "Any one of those shortlisted would make worthy winners and ambassadors for the sector. We are looking forward to finding out more about each of them and I am sure that the decisions to determine the winner will not be easy.  Previous winners of this award include Penny Hydraulics, Cropwell Bishop and Fracino so the 2017 winners will be following in the footsteps of some incredible family firms."

The awards process concludes at a gala reception and awards ceremony that takes place in London at the prestigious May Fair Hotel in London on June 8 where the winners will be crowned.

Croots Farm Shop, based at Farnah House Farm, Wirksworth Road, is open Monday to Saturday from 9am to 5pm (Shires Eatery until 4.30pm) and from 10am to 4pm on Sundays. Croots runs Fresh Fish Thursdays between 9am and 1pm on Thursdays.

For more information, visit www.croots.co.uk Find Croots on Twitter @crootsfarm_shop or on Facebook https://www.facebook.com/Croots-Farm-Shop

Press release issued by Nottingham based PR company Perfect 10 PR www.perfect10pr.co.uk