Award-winning premium curry sauces and accompaniments producer Anila’s Authentic Sauces has secured a new distributor in the shape of Queenswood Natural Foods.
It comes just a few weeks after Anila’s also began distributing its products through Cotswold-based wholesaler The Gorgeous Food Company, which specialises in gourmet and speciality products.
Queenswood Natural Foods, based in Somerset, operates throughout the South, South East, and South West of England, as well as the Midlands and South Wales, delivering to the natural, organic and fine food trade.
Both companies are taking the majority of Anila’s range, which includes eight curry sauces and 16 chutneys, pickles and dips.
“I am very pleased that Queenswood Natural Foods and The Gorgeous Food Company are now distributing our products, which hopefully will make it easier for independent shops, fine food outlets, garden centres and health food stores to take them on their shelves,” said Anila Vaghela, who founded Anila’s Authentic Sauces in 1997.
“Our sauces are premium products that contain only natural ingredients, and are free from dairy, gluten, added sugar, onion and garlic. They are also suitable for vegans and vegetarians, so they are perfect for a wide range of customers, and for the outlets that both distributors supply to.”
Anila’s products have recently unveiled new labels to reflect the distinct characteristics of the range and to promote the concentrated nature of the superb Indian curry sauces – adding water doubles the quantity of curry sauce. Behind the labels are guides to making the perfect authentic meal using the ingredients of choice, along with serving suggestions and contact details for even more great recipe ideas.
The curry sauces, chutneys, pickles and dips are also being packaged in chic new jars.
Anila’s has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”
In 2009 Anila’s Spicy Korma Curry Sauce scooped a “Free From” Food Award.
Anila’s Authentic Sauces is based in Walton-on-Thames, Surrey, with a unit in Hounslow, and is run by Anila and her husband Dan.
Anila’s products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at around 20 farmers’ markets across Surrey, Berkshire, and Buckinghamshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Ripley, Reading, Beaconsfield and Farnham, and online via www.anilassauces.com
Issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk
