Three of the firm’s chutneys have been snapped up by a quality retailer, with a further ten of Anila’s products due to become available to the German market shortly.
The contract comes after the firm exhibited for the first time at the world’s most important food and drink sector trade fair at Anuga in Germany in October, which marked a push by Anila’s onto the global stage.
“I am delighted that we have secured a first order for Anila’s in Germany,” said Anila Vaghela, who founded the family-run business in 1997. “We have been looking at exports for the past five years, and already have outlets in Ireland and Dubai, but we have been keen to move onto the Continent. This order in Germany represents what I hope will be the first of a number.”
The firm, which is based in Walton-on-Thames with a unit in Hounslow, also has interest in its products from France and Switzerland, added Anila.
“Exhibiting at Anuga was a great opportunity for us to showcase Anila’s curry sauces and accompaniments to the world,” she said. “I believe there is huge potential for export. We are very pleased to now be on sale in Germany, which is another step forward as we build our export portfolio.”
A pallet containing jars of Sweet Mango Chutney, Chilli Chutney and Tamarind and Date Chutney has now left the UK bound for a German online retailer – a Lakeland-style outlet which sells gourmet products and kitchen equipment.
The German distributor handling Anila’s products is also taking an order of seven of Anila’s curry sauces – Fruity Mild, Goan Green, Mild Korma, Spicy Korma, Spicy Mild, Spicy Medium and Hot Methi – as well as Anila’s Aubergine Pickle, Sweet Mango Pickle and Tindori Pickle.
Labels have been translated into German to cater for the export market.
Anila’s range features eight varieties of authentic curry sauces and 16 varieties of pickles, chutneys and dips. Anila’s sauces are based on traditional Indian recipes, and are gluten-free and dairy-free. Suitable for vegetarians and vegans, they are also free from onions and garlic, which suits people who are intolerant to alliums.
Anila’s sauces have won ten Great Taste Awards, and last year her Spicy Korma Curry Sauce scooped a Free From Food Award.
Anila’s distinctive and delicious range of mouth-watering ‘handmade’ chutneys, pickles and dips are made with single fruits and vegetables, and team up perfectly with a variety of dishes, snacks and cheeses.
Her products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods and Selfridges, plus hundreds of other outlets that include Wholefoods, Planet Organic, delis, health food stores, garden centres and gift shops. Anila’s also sells direct to the public at 28 farmers’ markets across Surrey, Berkshire, Buckinghamshire and Hertfordshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Cobham, Beaconsfield and Farnham, and online via www.anilassauces.com
Anila’s travelled with UK Trade & Investment to exhibit as part of the British Pavilion at Anuga in Cologne in October 2009.
