Premium honey brand Haughton Honey has launched
an £80,000 crowdfunding investment campaign to support the next stage in the
company’s growth.
The firm hopes to attract additional investors
so that it can recruit more bee farmers to help satisfy the increasing demand
for its pure, raw honey.
Since launching in 2014, Cheshire-based Haughton
Honey has steadily expanded and recently began supplying the fine food retailer
Booths.
Now it hopes to move onto the next stage of
growth by attracting investors via crowdfunding platform, Crowdcube, in return
for shares in the business.
Haughton Honey founder Crispin Reeves said: “The
honey market alone within the UK is worth £119.5m per annum, with healthy
annual growth.
“Forget spreading the love. Loving the spread is
more accurate at the moment. UK sales of jams, spreads and honey grew 5.9% in
the year up to October 2015, with growth in honey sales alone between 2014 and
2015 increasing by £9.8m year-on-year.
“Since we began trading, we've established
more than 70 regional sales outlets across the North West and Midlands, as well
as recently winning our first premium supermarket customer, Booths, who started
stocking Haughton Honey at the beginning of April 2016.
“During 2015 we packed and sold over 8,000kg of English honey and
anticipate requiring more than double that amount during 2016. Now is the time
to seek additional investment to support the growth of Haughton Honey so that
we can take on more bee farmers, increase our honey production to satisfy our
growing month-on-month demand, and hopefully achieve a listing with a second
premium multiple retailer.”
The firm is also exploring export markets in a
project spearheaded by Mel Reeves, Haughton Honey's second director and wife of
Crispin. She is a professional linguist, fluent in both French and Spanish.
The company, based at Radmore Farm, Haughton, bottles raw honey
which comes straight from the hive, is cold extracted and never pasteurised
which means that it retains all of the natural enzymes and proteins that make
English honey so special. It is also 100% natural and pure and features traces
of dandelion, chestnut, blackberry, clover and other wildflowers.
As well as supplying consumers direct from its website and a wide
range of retailers, the firm also recently began supplying to The Protein Works, a large sports
nutrition brand owned by Alliance Boots, which has just launched a co-branded
Cashew Nut Butter Luxe product containing Haughton Honey.
Any investment in Haughton Honey through the Crowdcube project will
attract Seed Enterprise Investment Schemes (SEIS) tax relief.
“Businesses like Hugh Fearnley-Whittingstall’s River Cottage and the
Eden Project have all raised investment on Crowdcube, the world’s first and
leading investment crowdfunding platform,” said Crispin Reeves. “Investing
on Crowdcube is simple. All you need to do is sign up to Crowdcube’s investor
community of more than 200,000 people. Registering is free, quick and has no
obligations to invest.”
A series of rewards is on offer for those who
invest in Haughton Honey, including discounts, honey, bee farming experiences,
and hotel, restaurant and cookery school vouchers.
To find out more about the Crowdcube investment
opportunity visit www.crowdcube.com
For more information about Haughton Honey visit www.haughtonhoney.com
Press release issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk
Investments of this nature
carry risks to your capital. The availability of any tax relief, including SEIS
and EIS, depends on individual circumstances. You should seek independent
tax advice.
Approved as a financial
promotion by Crowdcube Capital Ltd which is authorised and regulated by the
Financial Conduct Authority (No. 620205).
