Derbyshire farm shop Croots has been named as a place that’s
serving up some of England’s top steak after scooping a silver in England’s
Best Sirloin Steak 2015 competition.
The farm shop near Duffield has won scores of awards for its
sausages, pies and meat products, but this is the first award that’s been
dedicated solely to the steak.
Store owner Steve Croot, who is the current Derbyshire Food
Hero, said: “This is fantastic news for Croots. We do get a lot of compliments
for our steaks, and they are very popular with our customers, but it’s really
great to hear that the judges in these awards felt the same.”
The awards were organised by EBLEX, the trade organisation
for the English beef and sheep industry and were part of the first ever Quality
Standard Mark Excellence Awards, which were developed to recognise
and reward quality, innovation and excellence in beef and lamb production.
Beef sold at Croots is reared by farmers Richard and Margaret
Heath at Hazelwood Hall Farm, Hazelwood, near Belper in Derbyshire, and
prepared by the shop’s team of butchers. Sirloin steak is taken from the back
of the animal.
Croots, which is based at Farnah House Farm, Wirksworth
Road, launched in June 2008 and is renowned for its extensive and award-winning
meat counter, which has doubled in size due to demand since the shop first
opened.
It employs three full-time butchers and two assistant
part-time butchers, as part of a 28-strong workforce employed in the shop and
the restaurant, Shires Eatery, which has also doubled in size since opening.
Croots Farm Shop is open daily from 9am to 5pm (Shires
Eatery until 4.30pm). Croots runs Fresh Fish Thursdays between 9am and 1pm on
Thursdays.
For more
information visit www.croots.co.uk
Twitter @crootsfarm_shop
Press release issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk
