But the team will be going nowhere, as the charity stunt will take place on exercise bikes in the shop near Duffield.
The staff have vowed to pedal 200 miles – the return distance to the seaside resort of Skegness, which is where Derbyshire Children’s Holiday Centre is located.
During 2012, Croots is supporting the children’s holiday centre, which provides 450 holiday places a year to disadvantaged youngsters from the county.
Last year, staff at the farm shop completed a sponsored walk up and down the drive to Farnah House Farm, Wirksworth Road, to celebrate the store’s third birthday – taking in more than 50 miles by doing the walk in relays. They raised more than £1,200 for Treats Children’s Charity.
This year the team will be getting on their bikes over the weekend of June 16th and 17th and are hoping once again that customers will get behind them and support their efforts.
They have set themselves a £1,000 target and have already begun collecting donations.
The shop will also be staging a pork pie festival over the weekend as part of the celebrations.
“Derbyshire Children’s Holiday Centre is our adopted charity of the year and, with the help of customers, we hope to raise a decent amount of money to help the charity to give holidays to disadvantaged youngsters from Derbyshire,” said Steve Croot, who runs Croots Farm Shop. “We’ve had great support from our customers since we opened in June 2008, and we like to show our appreciation by giving something back to the community.”
The shop is also raffling a giant 53-inch teddy bear in aid of Derbyshire Children’s Holiday Centre.
Donations for the sponsored event are being taken in the shop, or online at http://www.justgiving.com/Crootsfarmshop
Croots Farm Shop has raised thousands of pounds for various charities since opening four years ago.
As well as Derbyshire Children’s Holiday Centre, the store is also supporting the Shire Horse Society. Farnah House Farm has been home to Shire horses for many years.
Croots Farm Shop & Kitchen is open Sundays from 10am to 4pm (café until 3.45pm), and from Tuesday to Saturday from 9am to 5pm (café until 4.30pm). It is closed on Mondays.
For more information visit www.croots.co.uk
Issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk
