The three products in the range – tiger panini, chilli tiger panini and Italian style tiger panini – are being unveiled for the first time to trade customers at the show, which runs from 30th September to 1st October at Old Billingsgate, London.
Aimed at sandwich manufacturers, cafés and coffee shops, pub chains, retail bakers, in-store restaurants and food service wholesalers, they have been designed to meet the increasing demands from customers for interesting snacks and alternative panini breads.
At the same time, Butt Foods is also unveiling sliced versions of its popular Big Softy range of sub rolls, which went on sale earlier this year and which have seen tremendous growth. Baked in foot-long moulds and also available in 8 inch sizes, the sub roll is available in five flavours - plain white, plain brown, semolina topped white, honey and oats topped brown, and cheese and herb topped white.
“We are excited to be launching our new tiger panini bread range at Lunch! 2010,” said Butt Foods sales and marketing director David Williams.
“It is estimated that there are around 52 million paninis sold every year in UK coffee shops alone. Add the number sold in sandwich shops and pubs, and it’s possible that more than 75 million paninis are served up every year.
“This market is forecast to grow 30% between 2009 and 2012, so we see tremendous potential for Butt Foods’ new tiger panini range, which brings an exciting twist to the panini breads currently available for the food service market. Not only does the tiger panini look distinctive when compared to traditional plain panini breads, we have created a range that can be used for different eating occasions.
“Both tiger breads and paninis have proven appeal with customers, so by combining the two we believe we have a product that should go down really well. ”
The three flavours available are:
• Tiger panini – with rice flour crust
• Chilli tiger panini - chilli and paprika crust, and known as ‘the tiger with bite!’
• Italian style tiger - Italian hard cheese and herb crust
Tiger bread originates from The Netherlands, and was introduced to the UK around 2005. Tiger bread, tiger loaf or Dutch crunch is made with a pattern baked into the top created by painting rice paste onto the surface of the dough before baking. The paste dries and cracks during baking, creating a two-colour effect similar to a tiger's markings. The rice paste crust also gives the bread a distinctive flavour – creating a tasty product with a crusty exterior that’s soft inside.
Butt Foods’ new tiger paninis are pre-sliced for efficiency, are frozen and are conveniently packed in re-sealable bags of eight. As well as being suitable for panini machines, they can also be filled and reheated in an oven in just 6 minutes.
Based in Nottingham, Butt Foods produces up to 60 million products a year to food service and other sectors.
Visit http://www.buttfoods.co.uk/
