Coffee specialist Cherizena is celebrating ten years since
it became the first business to move onto the Wartnaby Estate on the Leicestershire/Nottinghamshire
border.
Kate Jones and husband Tom bought the business in 2004 from
two Northamptonshire women who had launched it some years earlier. After
running it in its existing premises for a few months, the couple moved the
business to a converted cow shed on the Wartnaby Estate – becoming the first
enterprise to move into what is now a small rural business hub.
Since then, Cherizena has steadily grown and now supplies
premium, speciality and flavoured coffees across the UK and abroad to both
consumer and trade customers.
“We were looking for somewhere to run the business from that
was not too far from our home near Melton Mowbray so we asked Wartnaby Estate
manager Geoff Johnson if there was a unit, barn or suitable space on the estate
somewhere that we could rent,” said Kate. “It was agreed that we could move
into a former cow shed. When we saw it the first time it still had straw on the
floor and a trough in the corner.
“The estate converted it into a unit, with an office and
other facilities, and we were literally the first business to move onto the
estate in January 2005. We used to have cattle and sheep looking out at us
across the farm yard when we first moved in.”
Cherizena sends out 6.5 tonnes of coffee from its premises
every year. It specialises in flavouring its own coffees, and has more than 20
different flavours available ranging from salted caramel flavour, sticky
gingerbread flavour coffee and its most recent blend, banoffee pie flavoured
coffee.
“There’s been a definite increase in demand for coffee over
the years, both in premium and speciality coffee, and in flavoured coffees,
which are particularly popular with the younger generation,” said Kate. “The
British public has a real taste for coffee at the moment.
“The amount we sell has steadily grown and we’re delighted
with the way we’ve been able to expand from our home on the Leicestershire and
Nottinghamshire border.”
As well as specialising in flavoured coffees, Cherizena at
times also supplies rare and unusual coffees from far flung places in the
world, depending on availability.
The company sells direct to customers via mail order, with
regular customers all over the UK and further afield such as Australia, USA, Cyprus
and EU countries. It also supplies to trade customers such as coffee shops,
hotels, pubs, restaurants and farm shops and regularly sends to trade customers
as far afield as Singapore and India.
Cherizena is a regular at food and drink fairs across the
country, as well as those closer to home such as Melton Mowbray Food and Drink
Festival.
As part of its 10th anniversary celebrations,
Cherizena is offering 10% off everything on its website including coffees and
coffee equipment during January 2015. For more information visit www.cherizena.co.uk
Press release issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk
