Ex Belfry golf pro joins the sales team at SANLI (UK) Ltd

The latest sales representative for lawnmower and garden products supplier SANLI (UK) Ltd knows a thing or two about great-looking grass and top turf.

Colin Bence is a former golf pro who worked at the world-renowned Belfry Golf Resort in north Warwickshire with its immaculate fairways and greens.

Colin, 28, was assistant professional golfer at The Belfry - the spiritual home of the Ryder Cup – for 18 months, helping golfers to improve their swing and polish up their putt.

Now he has been appointed as a training demonstration sales representative for Sanli UK, working across the central belt of England from Birmingham across to the East coast and North up to Yorkshire and across to Morecambe in the West.

The company, which sells a range of good-value, high-specification petrol lawnmowers and other gardening equipment including brush cutters, chainsaws, hedge cutters, blowers and generators, is building up a strong network of dealers across the UK, thanks to Colin and other members of the sales team.

“I’ve been in sales for most of my working career and I saw this as an opportunity to join a young but fast and growing garden machinery company, so I jumped at the chance of the job with Sanli. Now I couldn't be happier,” said Colin, who lives in the centre of Birmingham.

“Being an outdoor person and a keen driver, I get to travel the country and see some great places but also to meet lovely customers in various dealerships. It's a fantastic company to work for. All the staff are enthusiastic and want to grow the company and the MD Simon Del-Nevo has great vision and strategies as to where he would like the company to be in the future.”

Colin is still a keen golfer and now plays as an amateur.

“If I'm not at work or home the golf course is my 2nd home as I find it a great way to take your mind off everything and de stress and just to get outdoors,” he added.

Colin is working with a range of customers from machinery dealerships through to major garden centre chains, and including DIY stores. And while he’s probably more familiar with the fairway, he’s had his experiences of the rough too and can offer cracking advice about which Sanli lawnmowers suit different types of turf and terrain.

“My aim is to support local machinery dealerships, garden centres and DIY stores in selling Sanli’s products, but I’m always happy to give a bit of advice about a golf swing too,” added Colin.

Sanli supplies almost 200 dealers across the UK, and prides itself on offering a professional Sanli helpline to customers, which is a valuable selling point for its products.

Its website www.sanli.co.uk has been designed to act as a resource for Sanli lawnmower owners, and features useful gardening and mowing information and advice, owner’s manuals and safety sheets, details about offers, product registration, as well as a ‘find a dealer’ search facility.

Press release issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

New ‘shop-in-shop’ launched for garden centres by SANLI (UK) Ltd

Lawnmower and garden products supplier SANLI (UK) Ltd is showcasing its new ‘shop-in-shop’ concept for garden centres at trade show GLEE 2013.

The company has devised special self-contained units which slot neatly into a display area – allowing garden centres to easily and effortlessly promote the Sanli range.

Customers can browse information on a touch screen and check out the equipment demo models surrounding the screen on an attractive ‘striped lawn area’.

After ordering, delivery is made free next day, direct to the customer.

“Few garden centres have traditionally offered petrol products such as lawnmowers, partly because these are technical products requiring specialised sales people and also the after-sales service that is required in the form of maintenance, servicing and repair,” said Sanli (UK) Ltd managing director Simon Del-Nevo. 

“The Sanli shop-in-shop, together with the after-sales care Sanli Helpline, overcomes these challenges – giving garden centres a convenient way in which to extend their range to encompass petrol lawnmowers and other garden equipment and create new sales.”

Sanli, which supplies a range of quality, good value, petrol lawnmowers and products, including brush cutters, chainsaws, hedge cutters, blowers and generators, has devised eye-catching 2m by 3m display units for garden centres which require just power and WiFi.

The shop-in-shops, which are delivered and installed working, will be unveiled for the first time at GLEE 2013, taking place at the NEC, Birmingham, from 15^th to 17^th September. 

"The shop-in-shops require no garden centre staff involvement, as information is available from the touch screen and from the demo models surrounding the screen on the 'striped lawn area’,” said Simon Del-Nevo. “Delivery is made by Sanli, next day, free to customer, and all after-care is via the Sanli helpline and includes everything from telephone advice to 'back to base' for warranty work.”

Visit the Sanli (UK) Ltd stand in Hall 5, stand number 5D-38, for more information about the new shop-in-shops.

Sanli supplies almost 200 dealers across the UK, and prides itself on offering a professional Sanli helpline to customers, which is a valuable selling point for its products.

Its website www.sanli.co.uk has been designed to act as a resource for Sanli lawnmower owners, and features useful gardening and mowing information and advice, owner’s manuals and safety sheets, details about offers, product registration, as well as a ‘find a dealer’ search facility.

Press release issued by Nottingham PR agency Perfect 10 PR www.perfect10pr.co.uk