Tasty new premium breads launched by Central Foods

KaterBake Beetroot and Pumpkin wraps from Central Foods.

Frozen food distributor Central Foods has unveiled a mouth-watering and eye-catching range of new breads for foodservice operators.

Both the KaterBake flavoured wraps and the KaterBake Premium Fine Dining Roll Selection provide operators with something special, as the appetite for innovative and artisanal breads continues to rise.

Suitable for a wide range of different meal occasions throughout the day, the KaterBake Pumpkin Wrap and the KaterBake Beetroot Wrap each contains one of the recommended five-a-day fruit and vegetable intake. Both are suitable for vegetarians and vegans, are dairy free and high in fibre, and are guaranteed to liven up a sandwich or snack display and add excitement to dining menus.

The 12-inch diameter colourful wraps are ideal for tapping into a number of current eating trends such as street food, healthier options and the next generation of breads. Plus, they provide a stunning carrier for tasty fillings.

Meanwhile the KaterBake Premium Fine Dining Roll Selection is the perfect way to bring a traditional bread basket up to date. Featuring a mix of premium sourdough bread rolls in multigrain square, fennel and caraway seed, white torpedo, and beetroot flavours, each roll has an artisan appearance, with the range of different shapes and colours providing a visually appealing variety.

Available from Central Foods.

The new KaterBake selection is also perfect for a number of current trends such as the next generation luxury breads, the premiumisation of commodity products and the striking colours and savoury ‘earth’ flavours that consumers love today.

“The genuine sourdough rolls are made from the bakery’s original 20-year-old ‘mother dough’, which captures yeast naturally present in the air, not just added to the dough like some other bakeries,” said Central Foods MD Gordon Lauder. “The ‘mother dough’ is replenished with flour and water every day, meaning that each and every roll contains a part of the original 20-year-old dough mix. It is this original ‘mother dough’ that defines the deliciousness of bread and creates a taste and texture that just cannot be replicated any other way, ensuring our rolls are not only artisan but also premium.”

High in fibre, dairy free and suitable for vegetarians and vegans, each roll is approximately 45g in size.

“Our new KaterBake ranges are perfect for many of the latest eating trends and are both stunning in looks and taste,” added Gordon. “Frozen breads are ideal for caterers, as they really deliver on the flavour and presentation front when as fresh as possible, so it makes sense for caterers to have breads to hand in frozen format. It means they have a constant supply of ‘fresh’ stock to ensure they give their customers great-tasting and attractive food.

“Frozen food is also very useful as a back-up, in case demand outstrips supply. And of course, being able to defrost and serve just what is required, for items like bread, is key to reducing waste. This helps cut unnecessary costs and avoid unnecessary wastage – something that we should all be striving to do, whatever the type of the catering operation.”
The new bread ranges complement the wide selection of sweet and savoury bakery products offered by Central Foods, which include naans, tortillas, flatbreads, pitta breads, chapattis, sub rolls, crumpets, doughnuts, American pancakes, crepes, scones and other items.

Central Foods, which is based at Collingtree near Northampton, supplies more than 220 independent wholesalers, as well as larger national and regional wholesalers. It also supplies to foodservice caterers across the entire foodservice industry, including pubs, hotels, restaurants, staff canteens, schools, hospitals, coffee shops, football grounds and universities.

Offering a one-stop shop to the foodservice sector, Central Foods sources products from around the world and the UK, supplying more than 400 different lines, ranging from meat, bakery items and canapés through to buffet products, desserts and puddings.

The company has steadily grown since it was founded 21 years ago, and recently was named for the first time in a report by Grant Thornton as being in the top 100 companies in Northamptonshire. The company was also a finalist in the Family Business United Family Business of the Year Awards 2017 for the Midlands.

For more details about Central Foods, visit www.centralfoods.co.uk

Press release issued by Nottingham based PR company Perfect 10 PR www.perfect10pr.co.uk

Central Foods proud to announce it’s a ‘no trans fats’ zone

Frozen food distributor Central Foods has confirmed it’s a ‘trans fats free’ zone.

“This is great news for all of our customers, and for their customers too,” said Central Foods managing director Gordon Lauder.

“The issue of trans fatty acids, or artificial trans fats, has been high on the health agenda in recent years after links to heart disease and strokes. We’ve carried out a very detailed check of more than 400 products that we supply to wholesalers and food service operators, and we are proud that none of the products we supply has trans fatty acids as an ingredient.

“As a leading frozen food distributor, Central Foods prides itself on offering high quality products, working in partnership with the best food manufacturers, and this news illustrates our commitment to excellence.”

The US Food and Drug Administration is banning trans fatty acids from 18^th June 2018, and last year, the EU adopted a resolution to start an assessment of the impact trans fatty acids have on public health and to devise policies after an earlier preliminary report by the European Commission suggested that setting a legal limit for industrial trans fats content in foods would be the most effective measure in terms of public health and consumer protection.

New York, which banned trans fatty acids in restaurant food in 2007, has seen a 6% drop in hospital admissions for heart attacks and strokes compared with counties without bans, according to a study by Yale University.

Trans fatty acids, known as hydrogenated fat, can be used for frying or as an ingredient in processed foods, commonly to make them more solid.

In recent years, many manufacturers have voluntarily removed trans fats from their products through reformulation.

Offering a one-stop shop to the foodservice sector, Central Foods sources products from around the world and the UK, supplying more than 400 different lines, ranging from meat, bakery items and canapés through to buffet products, desserts and puddings.

The Northamptonshire-based business is one of the UK’s leading frozen food distributors, supplying more than 220 independent wholesalers, as well as larger national and regional wholesalers. It also supplies to foodservice caterers across the entire foodservice industry, including pubs, hotels, restaurants, staff canteens, schools, hospitals, coffee shops, football grounds and universities.

For more information visit www.centralfoods.co.uk

Press release issued by Nottingham based Perfect 10 PR www.perfect10pr.co.uk

Gluten-free pizza bases from Central Foods stretch 250 times higher than Tower of Pisa

Gluten free pizza bases supplied by Central Foods

As demand for gluten-free products soars, frozen food distributor Central Foods has revealed that if all the 12-inch gluten-free pizza bases it sold in the last year were laid end-to-end it would measure 250 times the height of the Leaning Tower of Pisa.

The Northamptonshire-based company, which supplies foodservice outlets across the UK and abroad, reports a growing demand for free-from, vegetarian and vegan items.

And with Coeliac Awareness Week 2017 approaching in May, the firm has been reviewing its most popular gluten-free items.

“Coeliac UK estimates that there are now over 1.3 million Britons or 3% of British adults following a gluten-free diet. In addition, 8.58 million, or 13%, are avoiding gluten in their diet, so it’s hardly surprising that we are seeing an increase in demand for gluten-free items from foodservice operators such as pubs, restaurants, hotels, coffee shops and other outlets,” said Gordon Lauder, MD of frozen food distributor Central Foods.

“We are proud to have been supplying the catering industry with frozen, ready-prepared, sweet and savoury gluten-free products since 2009, and to have worked with Coeliac UK to raise awareness about the issue in the industry.

“The gluten-free range that we offer is extensive, including meat products, pizza bases and wraps, cakes, slices and tarts, macarons and desserts. Demand has been growing across the gluten-free range, but it’s noticeable that the gluten-free pizza bases are particularly popular and we’ve sold the equivalent of 250 times the height of the Leaning Tower of Pisa, if we were to lay them end to end.

“While many foodservice operators already include gluten-free items that are suitable for coeliacs on their menus, Coeliac Awareness Week, from 8^th to 14^th May, is the chance for them to offer additional gluten-free items – perhaps as specials or extra dishes. It’s also the chance for operators to consider joining the Gluten Freevolution – a new campaign being launched by Coeliac UK.”

Central Foods, which is based at Collingtree near Northampton, supplies more than 220 independent wholesalers, as well as larger national and regional wholesalers. It also supplies to foodservice caterers across the entire foodservice industry, including pubs, hotels, restaurants, staff canteens, schools, hospitals, coffee shops, football grounds and universities.

Offering a one-stop shop to the foodservice sector, it sources products from around the world and the UK, supplying more than 400 different lines, ranging from meat, bakery items and canapés through to buffet products, desserts and puddings.

For more information visit www.centralfoods.co.uk

Press release issued by Nottingham based PR company Perfect 10 PR www.perfect10pr.co.uk