Haughton Honey proves to be a sweet deal for investors

Premium honey brand Haughton Honey has created a big buzz by smashing through its £80,000 crowdfunding target and collecting more than £112,000 in investments.

Over 200 investors backed the six week campaign which was launched to support the next stage in the company’s growth. 

Founder Crispin Reeves said: “We’ve got high ambitions for Haughton Honey. Demand for pure, raw honey is growing in the UK and we feel there’s tremendous export potential too.

“I’m thrilled that so many investors have come on board to support us as we continue to expand, and would like to thank everyone who’s got involved. Some 98% of businesses that apply to CrowdCube don't get selected and of those 2% that do, only half successfully fund.

“It's been a gruelling four months of due diligence, promotion, meetings, sleepless nights, and answering thousands of queries but we smashed it.”

Some 211 investors swarmed to get a taste of Haughton Honey – with £112,870 in total being invested.

The investment pledged to the Cheshire-based company will be used to recruit more bee farmers, expand markets and raise awareness of the brand, which was launched in 2014. 

Since 2014, the firm has steadily expanded and recently began supplying the fine food retailer Booths, as well as The Protein Works, a large sports nutrition brand owned by Alliance Boots, which has just launched a co-branded Cashew Nut Butter Luxe product containing Haughton Honey.

The honey is available via more than 80 regional sales outlets across the North West and Midlands, as well as through premium supermarket Booths, which started stocking Haughton Honey at the beginning of April 2016 and which has almost 30 outlets.

During the crowdfunding campaign alone, which was operated through CrowdCube, the company secured eight new independent retailers across the Midlands and East Anglia.

The honey market within the UK is worth £119.5m per annum, with healthy annual growth. UK sales of jams, spreads and honey grew 5.9% in the year up to October 2015, with growth in honey sales alone between 2014 and 2015 increasing by £9.8m year-on-year.

During 2015 Haughton Honey packed and sold over 8,000kg of English honey and anticipates requiring more than double that amount during 2016.

The company, based at Radmore Farm, Haughton, near Tarporley, bottles raw honey which comes straight from the hive, is cold extracted and never pasteurised which means that it retains all of the natural enzymes and proteins that make English honey so special. It is also 100% natural and pure and features traces of dandelion, chestnut, blackberry, clover and other wildflowers.

For more information about Haughton Honey visit www.haughtonhoney.com

Press release issued by Nottingham based PR company Perfect 10 PR www.perfect10pr.co.uk 

Haughton Honey crowdfunding bid creates a buzz

More than 100 investors have backed an £80,000 crowdfunding investment campaign from premium honey brand Haughton Honey to support the next stage in the company’s growth.

Due to the high number of inquiries and strong demand for information, the timescale for investment has been extended slightly until midnight on 27^th May to allow potential investors to get involved.

More than four weeks into the campaign, around £52,000 had been pledged for investment, said Haughton Honey founder Crispin Reeves.

“We’ve had a flood of inquiries from potential investors seeking more details and in order to process them and allow them time to consider the investment, we’ve extended the deadline for investment by two weeks,” he said.

“I’ve been delighted to see so much interest in investing in Haughton Honey and in helping us to expand and meet the growing demand for our pure, raw honey.”

Cheshire-based Haughton Honey hopes to recruit more bee farmers and move onto the next stage of growth by attracting investors via crowdfunding platform, Crowdcube, in return for shares in the business.

Since launching in 2014, the firm has steadily expanded and recently began supplying the fine food retailer Booths, as well as The Protein Works, a large sports nutrition brand owned by Alliance Boots, which has just launched a co-branded Cashew Nut Butter Luxe product containing Haughton Honey.

The honey market within the UK is worth £119.5m per annum, with healthy annual growth. UK sales of jams, spreads and honey grew 5.9% in the year up to October 2015, with growth in honey sales alone between 2014 and 2015 increasing by £9.8m year-on-year.

During 2015 Haughton Honey packed and sold over 8,000kg of English honey and anticipates requiring more than double that amount during 2016. The honey is sold online and via more than 70 regional sales outlets across the North West and Midlands, as well as through premium supermarket Booths, who started stocking Haughton Honey at the beginning of April 2016.

The company, based at Radmore Farm, Haughton, bottles raw honey which comes straight from the hive, is cold extracted and never pasteurised which means that it retains all of the natural enzymes and proteins that make English honey so special. It is also 100% natural and pure and features traces of dandelion, chestnut, blackberry, clover and other wildflowers.

Any investment in Haughton Honey through the Crowdcube project will attract Seed Enterprise Investment Schemes (SEIS) tax relief.

A series of rewards is on offer for those who invest in Haughton Honey, including discounts, honey, bee farming experiences, and hotel, restaurant and cookery school vouchers.

To find out more about the Crowdcube investment opportunity visit www.crowdcube.com

For more information about Haughton Honey visit www.haughtonhoney.com

Investments of this nature carry risks to your capital. The availability of any tax relief, including SEIS and EIS, depends on individual circumstances. You should seek independent tax advice.

Approved as a financial promotion by Crowdcube Capital Ltd which is authorised and regulated by the Financial Conduct Authority (No. 620205). 

Press release issued by Nottingham based PR company Perfect 10 PR www.perfect10pr.co.uk