Wednesday 16 September 2009

Curry sauce producer Anila's celebrates ten years of Farmers' Markets


Anila’s is celebrating ten years of trading at Farmers’ Markets and selling her delicious curry sauces and accompaniments directly to the public.


Anila Vaghela, who founded the family-run business in 1997, took part in Surrey’s very first Farmers’ Market at Wallington, which celebrated its tenth birthday on Saturday September 12th.

Since then, she’s had a stall at every Farmers’ Market in Wallington – and has gone on to sell Anila’s award-winning products at many more, including Maidenhead Farmers’ Market which has also just celebrated its tenth anniversary.

Anila’s now has stalls at 28 Farmers’ Markets across Surrey, Berkshire, Buckinghamshire and Hertfordshire, including Byfleet, Guildford, Henley, Walton, Woking and Windsor.

“I’m a big fan of Farmers’ Markets,” said Anila, who lives in Walton-on-Thames. “We joined the very first Farmers’ Market in Surrey ten years ago, and joined many more as they were set up.

“When we started, we just sold curry sauces but our range has been shaped by our Farmers’ Market customers, who’d ask us to make accompaniments and new flavours. It’s down to them that I started making pickles and chutneys.

“Farmers’ Markets are the perfect places to sell Anila’s authentic sauces, chutneys, pickles and dips. We love to talk to our customers and gather their feedback. People who buy from Farmers’ Markets tend to have a genuine interest in good quality food and how it is produced, so our range fits in very well.”

Anila’s range now features eight varieties of authentic curry sauces and 16 varieties of pickles, chutneys and dips. Anila’s sauces are based on traditional Indian recipes, and are gluten-free and dairy-free. Suitable for vegetarians and vegans, they are also free from onions and garlic, which suits people who are intolerant to alliums.

Anila’s sauces have won ten Great Taste Awards, and earlier this year her Spicy Korma Curry Sauce scooped a Free From Food Award.

Anila’s distinctive and delicious range of mouth-watering ‘handmade’ chutneys, pickles and dips are made with single fruits and vegetables, and team up perfectly with a variety of dishes, snacks and cheeses.

As well as being available at Farmers’ Markets and online at www.anilassauces.com, Anila’s products were recently launched at John Lewis Oxford Street and John Lewis Bluewater. They are also sold in top quality gourmet stores, such as Harrods and Selfridges, plus hundreds of other outlets that include Wholefoods, Planet Organic, delis, health food stores, garden centres and gift shops.

Based in Walton-on-Thames, Surrey, Anila’s has a unit in West London.

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