New flavour launched by rebranded snacks OLOVES

Olive snacks OLOVES have undergone a rebrand and launched a new flavour by adding a tasty pack of black olives to the range.
The healthy snacking alternative has introduced chili and garlic flavoured black pitted olives to its collection.

Sealed in eye-catching, liquid-free, foil-fresh packs, OLOVES are popular with both children and adults, as they are low in calories and high in taste.

The brand has recently introduced new packaging designs, enhanced its flavours and begun using juicier and plumper olives, as well as launching a fourth flavour.

Other varieties in the range include three different flavoured green olives - basil and garlic, lemon and rosemary, and chili and oregano.

OLOVES are popular with retailers and consumers in the United States and many other countries, as well as on airlines worldwide – but now the team is renewing its focus on the UK retail market.

“At OLOVES we keep on improving everything in our range. For example we are increasing the size of the olives we use and these babies are juicier and plumper than before,” said Matt Hunt, founder and CEO of OLOVES.

“We’ve also created tasty new marinades to keep our loyal fans happy and tempt in new ones, and we’ve a cool new website and refreshed packaging to show off our new range, which includes a brand new black olive flavour.”

The basil and garlic flavour pack of OLOVES, previously known as Tasty Mediterranean, has sold more than seven million packs alone since it was launched in 2007.

Gluten free, low in fat, vegan and vegetarian friendly, and 100% kosher, OLOVES are suitable for coeliacs, contain no dairy, wheat or nuts, are stone-free and are packed with vitamin E. Each 30g pack contains at least ten olives, and yet has only 50 calories.

Great for lunchboxes, snacking on the go and as a healthy alternative to some other snacks, OLOVES have won five different awards around the world.

They are now sold in 14 countries. In the UK they are available via a number of independent and national accounts including Holland & Barrett, P&H, Shell PFS and NUS.

OLOVES, which have a RRP of 0.89p, have a shelf life of 18 months.

www.oloves.com

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Olive snack OLOVES enter the US vending market

Award-winning healthy olive snacks OLOVES have been snapped up by four vending distributor companies in the US.

The on-the-go snacking alternative to crisps and nuts are now available through Vistar, Burdette Beckmann, AVB Sales & Marketing and Berkshire Natural Healthy Vending.

Suitable for vegans and vegetarians, kosher approved, and with an 18-month shelf life, OLOVES have proved popular in travel catering and are stocked on several airlines including Virgin Atlantic, United Airlines, Continental Airlines, and Thomas Cook. They have won four awards – including the equivalent of an Oscar after picking up a Mercury Award from the International Travel Catering Association (ITCA).

Each 30g liquid-free, foil-fresh pack contains 12-14 naturally tasty pitted olives. OLOVES are available in two flavours initially to the US vending market - Tasty Mediterranean and Light Hearted Vinaigrette. Two new flavours - Lemony Lover and Hot Chilli Mama – will be available in the future.

Two years ago OLOVES were given a shapely new look with a more compact sachet, which saves on space and reduces packaging.

Joint brand founder Matt Hunt said: “The US vending sector is keen to provide healthy snack alternatives, and OLOVES are the ideal products with around 50 calories per pack. OLOVES have proved popular on transatlantic flights and we’re very pleased that they are now going into the vending market in the US.”

Vistar is the largest vending operator in the US, with national coverage. Berkshire Natural specialises in healthy vending. Burdette Beckmann operates in the Southern States and East Coast. AVB Sales & Marketing is based in Ohio.

The recommended retail price of a pack of OLOVES in a vending machine is $1.50.

For more information visit www.oloves.com

Issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

Olive snack OLOVES launch in Asda

Award-winning olive snack OLOVES is launching in Asda later this month in its first deal with one of the UK large multiples since the brand introduced new-shaped packaging.

The Tasty Mediterranean flavour of the healthy, on-the-go snack will be stocked on hang strips in around 330 stores across the UK.
It follows the launch of OLOVES earlier this year in 291 Holland & Barrett and 98 Julian Graves stores.

Suitable for vegans and vegetarians, kosher approved, and with an 18-month shelf life, OLOVES have proved popular in travel catering and are stocked on several airlines including Virgin Atlantic, United Airlines and Thomas Cook. They have won four awards – including the equivalent of an Oscar after picking up a Mercury Award from the International Travel Catering Association (ITCA).

Now available in four flavours - Lemony Lover, Hot Chilli Mama, Tasty Mediterranean and Light Hearted Vinaigrette – each 30g liquid-free, foil-fresh pack contains 12-14 naturally tasty pitted olives.

The snacks, which are a healthy alternative to crisps and nuts, come in shelf-ready boxes of 10 and bulk boxes of 300, with the option of pre-loaded hanging strips in all four flavours, which are ideal for attracting impulse buys.

Two years ago OLOVES were given a shapely new look with a more compact sachet, which saves on space and reduces packaging.

“The new shape has been very well received in travel catering and we have now moved into the retail sector, and are delighted to have secured the contract with Asda for OLOVES,” said joint brand founder Matt Hunt.

OLOVES will be on sale at 0.79p per pack in Asda from September 23rd.

For more information visit www.oloves.com

Issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

Award-winning healthy olive snacks OLOVES launch two new flavours

Two new flavours of award-winning healthy olive snack OLOVES are being unveiled this summer.

Lemony Lover and Hot Chilli Mama are being launched to complement the Tasty Mediterranean and Light Hearted Vinaigrette flavours of OLOVES that are already available.

Sold in 30g packs, OLOVES are a handy, on-the-go snacking alternative to crisps and nuts.

With around 50 calories per pack and suitable for vegetarians and vegans, as well as being Kosher approved, OLOVES come in a foil-fresh, liquid-free pack.

The new flavours are ideal for independent stores, health food shops, and specialist retailers, as well as pubs, sandwich bars and coffee shops looking to offer something special in their snacking sections.

Lemony Lover is a zesty blend of lemon pieces, oregano and a hint of garlic. Red Hot Chilli Mama is a fiery mix of red hot habanero chillis and lemon pieces.

They have been designed to complement the Tasty Mediterranean flavour - the perfect marinated olives with a pinch of basil and garlic – and the Light Hearted Vinaigrette flavour, which features green olives marinated in a vinaigrette dressing.

Each pack of OLOVES contains 12-14 naturally tasty pitted olives.

All four flavours are available in pre-packed hanging strips …ideal to attract impulse buys.

The snacks come in shelf-ready boxes of 10 and bulk boxes of 300, with the option for pre-loaded hanging strips. Recommended retail price for a single pack of OLOVES is 0.89p to £1 in shops.

OLOVES have proved popular in travel catering and are stocked on several airlines including Virgin Atlantic, United Airlines and Thomas Cook. They have won four awards – including the equivalent of an Oscar after picking up a Mercury Award from the International Travel Catering Association (ITCA).

They are also ideal for vending.

For more information visit www.oloves.com

Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

Tasty olive snack OLOVES are perfect for picnics and lovely in lunch boxes

Perk up a picnic and add something special to a lunch box with delicious marinated olive snacks OLOVES.

The award-winning healthy snacks are designed as a healthy on-the-go snacking alternative to crisps and nuts.

Sold in 30g packs, OLOVES have around 50 calories per pack and are suitable for vegans and vegetarians, and Kosher approved. They come in a handy liquid-free, foil-fresh pack and are available in two delicious flavours.

Tasty Mediterranean is a mouth-watering combination of green olives marinated in basil and garlic, while Light Hearted Vinaigrette features green olives marinated in a vinaigrette dressing.

Preservative-free, each bag of OLOVES contains 12-14 naturally tasty pitted olives, and makes the perfect addition to a summer picnic or home-prepared lunch box.

OLOVES are now on sale in 291 Holland & Barrett and 98 Julian Graves stores across the UK - and have recently taken off on airline Ryanair.

They are now sold on a wide range of airlines around the world.

Recommended retail price for a single pack of OLOVES is 0.79p to £1 in shops, and €1-€1.50 on airlines.

For more information visit www.olovelife.com

Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk

OLOVES snacks launch in Holland & Barrett, Julian Graves and on Ryanair

Award-winning healthy snack OLOVES are now on sale in 291 Holland & Barrett and 98 Julian Graves stores across the UK - and have taken off on airline Ryanair.

The tasty flavoured green olives, which are sold in 30g packs, have around 50 calories per pack and are designed as a healthy on-the-go snacking alternative to crisps and snacks.

Suitable for vegans and vegetarians, and Kosher approved, OLOVES come in a handy liquid-free, foil-fresh pack and are available in two delicious flavours.

Tasty Mediterranean is a mouth-watering combination of green olives marinated in basil and garlic, while Light Hearted Vinaigrette features green olives marinated in a vinaigrette dressing.

Preservative-free, each bag of OLOVES contains 12-14 naturally tasty pitted olives.

OLOVES have proved popular in travel catering and are stocked on several airlines including Virgin Atlantic, United Airlines and Thomas Cook. They have won four awards – including the equivalent of an Oscar after picking up a Mercury Award from the International Travel Catering Association (ITCA).

Now OLOVES are flying high with Ryanair and are available on all the firm’s flights, as well as going on sale at leading health food stores Holland & Barrett and Julian Graves.

Recommended retail price for a single pack of OLOVES is 0.79p to £1 in shops, and €1-€1.50 on airlines.

For more information visit www.olovelife.com

Nottingham PR consultant Perfect 10 PR www.perfect10pr.co.uk